Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames.With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its main competitors’ ads may enjoy the sight of it being burned up instantly – in augmented reality – and turned into a BK ad. When the flames burn away, the consumer is left with a screen that tells them they’ve received a free Whopper to be savored at the nearest restaurant.The campaign was created and developed by David SP.The BK app promo was created exclusively for Brazil to promote BK Express, a tech tool allowing any customer to pre-order and avoid lines. The strategy allows Burger King to turn the media investments of its main rival, such as billboards, magazine ads, discount coupons and others, into their ads of their own.Half a million Whoppers are expected to be given away all over the country. Vouchers are limited to one per consumer.CreditsAgency: DAVID SPCampaign: Burn That AdClient: Burger King BrazilManaging Director DAVID SP: Sylvia PanicoVP executive creative director: Rafael DonatoCreative Director: Edgard GianesiCopywriter: Luca TrincanatoArt Director: Marlus LauAccount: Carolina Vieira, Rafael Giorgino, Roberta Magalhães, Martina AdatiProducer DAVID: Fabiano Beraldo, Fernanda Peixoto, Silvia Neri, Brunno Cunha, Gustavo ViolaPlanning: Daniela Bombonato, Carolina Silva, Bruno GomieroMedia: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Silvia Sakurai, Luana PaolilloSocial media: Lucas Patricio­­­Innovation & Technology: Toni Ferreira, Gustavo Nanes, Karine Viegas, Ully CorreaData Intelligence: Mailson Dutra, Guilherme CamposClient Approval: Fernando Machado, Marcelo Pascoa, Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie PellinProduction Company: (APP): VZLabTeam VZLab: Luiz Evandro, Giovani Ferreira, André Sernaglia, Eliza Flores, Marcia Sumie, Daniela Murai, Daniela Murai, Giovani Ferreira, William Queen, Yuri Cruz, Yuri CruzProduction Company: Café RoyalDirector: Irmãos Meirelles e TucoPhotography: TucoTeam Café Royal: Manu Carvalho, Moa Ramalho, Camila Carrieri, Eliseo “Gringo” AlvarezPos production: ClanEditor: Guga Moraes, Daniel CrepaldiSound Production: JamuteTeam Jamute: James Pinto, Thiago Lester, Anderson Soares, Kiki Eisenbraun, Sabrina GeraissateProduction Company: HogarthTeam Hogarth: Alexandre Sakihara, Ricardo Kertesz, Stephanie Valente, Marcelo Baptista e Dereck Denis, Fadel Dabien, Lucas Moreno, Alexandre Sakihara