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    Unearth 22C,未来文物的预览

    案例简介:学分

    Unearth 22C,未来文物的预览

    案例简介:Credits

    Unearth 22C, Preview of Future Artifacts

    案例简介:学分

    Unearth 22C, Preview of Future Artifacts

    案例简介:Credits

    Unearth 22C,未来文物的预览

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    Unearth 22C, Preview of Future Artifacts

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    广告公司: Overman

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    According to a report by the UN Climate Change Institute, if we fail to keep global temperatures from rising above 1.5 degrees Celsius by 2030, Earth could become uninhabitable. Indiscriminately discarded plastic waste will remain on Earth for centuries, causing lasting harm to the environment. The exhibit, Unearth 22C: A Preview of Future Artifacts, was inspired by the idea that, while we unearth valuable relics from our ancestors today, future generations may find only plastic waste. This exhibition made a powerful impact through the work of MJ Kim, a world-renowned portrait photographer and Paul McCartney's exclusive photographer, whose photos of discarded trash were prominently featured. The exhibition also included AI voice narration by Kim Hye-ja, a beloved Korean actress. We engaged the public through various channels, including offline and online exhibitions, as well as social media accounts themed around a 22nd-century archaeologist. As a result, around 2,040,732 people attended the exhibition. Additionally, it was featured by major media outlets 17 times and garnered 32.95 million media impressions. Frosch, a German eco-friendly detergent brand with the philosophy "From Nature to Nature," partnered with Unearth 22C: A Preview of Future Artifacts to raise awareness of the environmental crisis facing the Anthropocene, driven by climate change and pollution, and to promote planet preservation for future generations.

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