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小马
案例简介：第三家是英国第一家 3g 运营商，是为互联网构建的网络。但是我们意识到是互联网上的内容会让他们获得品牌声誉，而不是支持它的网络。人们最喜欢的内容是那些愚蠢的东西 -- 挥舞着的熊和发痒的树懒。这是照亮他们一天的东西，他们与他人分享。三个人打算为这些愚蠢的东西辩护，但他们没有简单地说出来，而是决定展示出来。所以我们为互联网创造了我们能想到的最愚蠢的东西。一个光荣的月球漫步 Shetland 小马。
小马
案例简介：Three, the UK’s first 3G operator, were the network built for the Internet. But we realised it was the content on the Internet that would get them brand fame, not the network that supported it. The content that people loved the most was the silly stuff – waving bears and tickled sloths. This was the stuff that brightened their day and they shared with others. Three were going to make a stand for the silly stuff, but instead of simply saying it, they decided to show it. So we created the silliest things for the Internet we could think of. A glorious moonwalking Shetland pony.
The Pony
案例简介：第三家是英国第一家 3g 运营商，是为互联网构建的网络。但是我们意识到是互联网上的内容会让他们获得品牌声誉，而不是支持它的网络。人们最喜欢的内容是那些愚蠢的东西 -- 挥舞着的熊和发痒的树懒。这是照亮他们一天的东西，他们与他人分享。三个人打算为这些愚蠢的东西辩护，但他们没有简单地说出来，而是决定展示出来。所以我们为互联网创造了我们能想到的最愚蠢的东西。一个光荣的月球漫步 Shetland 小马。
The Pony
案例简介：Three, the UK’s first 3G operator, were the network built for the Internet. But we realised it was the content on the Internet that would get them brand fame, not the network that supported it. The content that people loved the most was the silly stuff – waving bears and tickled sloths. This was the stuff that brightened their day and they shared with others. Three were going to make a stand for the silly stuff, but instead of simply saying it, they decided to show it. So we created the silliest things for the Internet we could think of. A glorious moonwalking Shetland pony.
小马
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The Pony
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基本信息
- 广告战役： #Three Mobile-影视-3a610#
- 广告品牌： Three Mobile
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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