2020 has marked a serious dampener on Pride festivals, parties and parades around the world due to the Covid-19 pandemic forcing governments to restrict and even ban large public gatherings.Hundreds of Pride festivals have been postponed or cancelled, keeping in line with government guidelines and protecting the health and safety of the community.Gay Star News (GSN) and Digital Pride created a virtual Pride festival that aims to make a safe space for anyone and everyone wanting to take part in pride celebration.Each AR Pride float comprises of a face Lens that allows a Snapchatter to transform their face with fun and playful Pride inspired designs. Think drag queen makeup or rainbow face paint. Flip the camera around and you can place the individual Pride floats into your space, playing with their placement and size, fully immersing yourself in the AR Pride festival experience.CreditsCreatives:Antony Eagle – AMV BBDOClaire Gordon-WebsterSnapchat OLCs (Official Lens Creator):Brielle GarciaClara BacouJoshua KeeneyTom Martin-DaviesStrategists:Kate Mellett - SnapchatMarina Glavan – AMV BBDOProducers:Jen Bechard - AMV BBDOKaitlyn Benitez-Strine - SnapchatCommunications:Tobi Ruth AdebekunMusic:Audio Network