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《经济学人》: AMV BBDO的数字广告牌
案例简介:
《经济学人》: AMV BBDO的数字广告牌
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The Economist: Digital Billboards by AMV BBDO
案例简介:
The Economist: Digital Billboards by AMV BBDO
案例简介:
《经济学人》: AMV BBDO的数字广告牌
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The Economist: Digital Billboards by AMV BBDO
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The Economist, a leading source of analysis on international business and world affairs, this week announced the launch of a new billboard advertising campaign, created by AMV BBDO.In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever.Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers.CreditsClient name & job title:Mark Cripps: Chief Marketing OfficerMark Beard: SVP, Global Head of Subscriptions MarketingCreative Agency: AMV BBDOCreative Directors: Nicholas Hulley & Nadja LossgottCreatives:● Echo Chamber - Augustine Cerf and Lauren Peters● Cure Imposter Syndrome - Etyan Smith and Tim Van Der Mee● Siri is listening - Andy Vasey● Enocomsit rdeeras avhe lradaye wrkode ti uot. - Tim RileyAgency Planner: Craig Mawdsley, Mike AlhadeffAgency Account Team: Gemma TroupAgency Producer: Katie FewsterMedia Agency: UMMedia Director: Allison McMordieOut of Home Account Director: Phil HampsonTrading Group Business Director: Simon ClarkBusiness Affairs: Maxine Thompson
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