Rain vs. Lie|户外|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

雨与谎言

案例简介：Dozhd 在俄语中意味着下雨。这就是为什么我们把这个简单的信息放在广告牌上: Dozhd 洗掉了 lieWe，只是不得不等待谎言被洗掉 -- 字面上。一个月来，一台网络摄像机在该频道网站主页上播放广告牌的视频。下雨时，每个人都可以获得 50% 的订阅折扣。没有一家国家新闻媒体提到广告牌…… 但是, 它在社交网络和独立媒体上引起了巨大的轰动，这就是我们如何在一个月内接触到 6 名 mln 观众的。平均来说，每分钟下雨就会带来 13 个新用户，新用户的数量比平均每月订阅数量多 100%。

雨与谎言

案例简介：Dozhd means rain in Russian. That’s why we placed this simple message on a billboard: Dozhd washes away the lieWe just had to wait for the lie to be washed off - literally. For one month a web camera was streaming a video of the billboard on the main page of the channel’s website. When it rained, everyone would get a 50% discount on a subscription.Not a single national news media outlet mentioned the billboard…But, it caused a huge buzz on the social networks and with independent media that’s how we reached an audience of 6 mln people in one month. On average, every minute of rain brought in 13 new subscribers and the number of new subscribers exceeded the average monthly subscriptions by 100%.