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7-Eleven 咖啡概念瑞典
案例简介：通过更新咖啡概念的设计，瑞典 7-Eleven 希望将客户的感知推向更现代和城市。咖啡体验的特点是速度快、容易获得，以及微暂停感。颜色、材料和细节的选择是为了平衡快速购买过程和舒适的咖啡休息。沟通和标志的设计是为了方便和鼓舞人心的寻路和产品选择。杯子、袋子和包装是在标志性条纹被用作处理每个身份载体的起点的地方开发的。
7-Eleven 咖啡概念瑞典
案例简介：By updating the design of the coffee concept, Swedish 7-Eleven wanted to move customer perceptions towards the more modern and urban. The coffee experience is characterised by speed and easy access, and a sense of micro pause. Choices of colours, materials and details were made to balance a quick buying process with a comfortable coffee break. Communication and signage were designed to enable easy as well as inspiring wayfinding and product selection. Cups, bags and packaging were developed where the iconic stripes have been used as starting points for treatments of each identity carrier.
7-Eleven Coffee Concept Sweden
案例简介：通过更新咖啡概念的设计，瑞典 7-Eleven 希望将客户的感知推向更现代和城市。咖啡体验的特点是速度快、容易获得，以及微暂停感。颜色、材料和细节的选择是为了平衡快速购买过程和舒适的咖啡休息。沟通和标志的设计是为了方便和鼓舞人心的寻路和产品选择。杯子、袋子和包装是在标志性条纹被用作处理每个身份载体的起点的地方开发的。
7-Eleven Coffee Concept Sweden
案例简介：By updating the design of the coffee concept, Swedish 7-Eleven wanted to move customer perceptions towards the more modern and urban. The coffee experience is characterised by speed and easy access, and a sense of micro pause. Choices of colours, materials and details were made to balance a quick buying process with a comfortable coffee break. Communication and signage were designed to enable easy as well as inspiring wayfinding and product selection. Cups, bags and packaging were developed where the iconic stripes have been used as starting points for treatments of each identity carrier.
7-Eleven 咖啡概念瑞典
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7-Eleven Coffee Concept Sweden
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基本信息
- 广告战役： #7-Eleven-设计与品牌-60b2#
- 广告品牌： 7-ELEVEN
- 发布日期： 2000
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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