本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
7-ELEVEN 咖啡概念瑞典
案例简介：简要解释 面临的挑战是找到一种在现有的 7-11 视觉身份下工作的方法，并通过新的设计支持新的期望位置来实现现代化。速度和直率需要与温暖和友好相平衡。颜色的使用是预定义的，是 7-11 的基本颜色。 描述客户的简报 通过更新咖啡概念的设计，瑞典 7-Eleven 希望改变顾客对更现代和城市的看法。咖啡体验的特点是速度快、容易获得以及微暂停感。 设计过程 选择颜色、材料和细节是为了平衡快速购买过程和舒适的咖啡休息时间。绿色在商店环境中作为一个温暖、友好的信号，指向商店的中心部分柜台。橙色和红色被用作强调颜色，为绿色世界带来生命和活动。 沟通和标志的设计是为了实现一种简单而鼓舞人心的寻找和产品选择方式。杯子、袋子和包装被开发出来，标志性的条纹被用作每个身份载体顽皮但大胆处理的起点。 结果 大约 50 家瑞典商店更新了新的咖啡概念，新的设计受到了极大的欢迎。
7-ELEVEN 咖啡概念瑞典
案例简介：Brief Explanation The challenge was to find a way to work within the existing visual identity of 7-Eleven and yet modernize and by the new design support the new desired position. Speed and straightforwardness needed to be balanced with warmth and friendliness. The use of colour was in a way predefined, and is the base colour from the identity of 7-Eleven. Describe the brief from the client By updating the design of the coffee concept, Swedish 7-Eleven wanted to change customer perceptions towards the more modern and urban. The coffee experience is characterised by speed and easy access as well as a sense of micro pause. Design Process Colours, materials and details were selected to balance quick buying processes with comfortable coffee breaks. The green works well as a warm, friendly signal in the store environment pointing to the counter as the central part of the store. The orange and red colours are used as accent colours to bring life and activity to the green world. Communication and signage were designed to enable an easy as well as inspiring way of finding and product selection. Cups, bags and packaging were developed where the iconic stripes have been used as starting points for playful yet bold treatments of each identity carrier. Results About 50 Swedish stores have been updated with the new coffee concept and the new design has been extremely well received.
7-ELEVEN COFFEE CONCEPT SWEDEN
案例简介：简要解释 面临的挑战是找到一种在现有的 7-11 视觉身份下工作的方法，并通过新的设计支持新的期望位置来实现现代化。速度和直率需要与温暖和友好相平衡。颜色的使用是预定义的，是 7-11 的基本颜色。 描述客户的简报 通过更新咖啡概念的设计，瑞典 7-Eleven 希望改变顾客对更现代和城市的看法。咖啡体验的特点是速度快、容易获得以及微暂停感。 设计过程 选择颜色、材料和细节是为了平衡快速购买过程和舒适的咖啡休息时间。绿色在商店环境中作为一个温暖、友好的信号，指向商店的中心部分柜台。橙色和红色被用作强调颜色，为绿色世界带来生命和活动。 沟通和标志的设计是为了实现一种简单而鼓舞人心的寻找和产品选择方式。杯子、袋子和包装被开发出来，标志性的条纹被用作每个身份载体顽皮但大胆处理的起点。 结果 大约 50 家瑞典商店更新了新的咖啡概念，新的设计受到了极大的欢迎。
7-ELEVEN COFFEE CONCEPT SWEDEN
案例简介：Brief Explanation The challenge was to find a way to work within the existing visual identity of 7-Eleven and yet modernize and by the new design support the new desired position. Speed and straightforwardness needed to be balanced with warmth and friendliness. The use of colour was in a way predefined, and is the base colour from the identity of 7-Eleven. Describe the brief from the client By updating the design of the coffee concept, Swedish 7-Eleven wanted to change customer perceptions towards the more modern and urban. The coffee experience is characterised by speed and easy access as well as a sense of micro pause. Design Process Colours, materials and details were selected to balance quick buying processes with comfortable coffee breaks. The green works well as a warm, friendly signal in the store environment pointing to the counter as the central part of the store. The orange and red colours are used as accent colours to bring life and activity to the green world. Communication and signage were designed to enable an easy as well as inspiring way of finding and product selection. Cups, bags and packaging were developed where the iconic stripes have been used as starting points for playful yet bold treatments of each identity carrier. Results About 50 Swedish stores have been updated with the new coffee concept and the new design has been extremely well received.
7-ELEVEN 咖啡概念瑞典
暂无简介
7-ELEVEN COFFEE CONCEPT SWEDEN
暂无简介
基本信息
- 广告战役： #7-Eleven-设计与品牌-60b2#
- 广告品牌： 7-ELEVEN
- 发布日期： 2000
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
