The Los Angeles County Metropolitan Transportation Authority (Metro) has teamed with creative production studio Lord Danger and director Mike Diva to present a new campaign which takes an original approach to an everyday subject: manners. Close encounters with abysmal behavior on public busses and trains can make simple transgressions feel monstrous and lead to sticky situations.Rude Dude is a furry manifestation of bad manners: a seat-hogging, door-blocking, food-spilling monster. Super Kind is a J-Pop star by day, Super Hero by night played by Anna Akana who takes on Rude Dude’s transgressions with synth-tastic song. This colorful approach is the brain trust of Metro and Mike Diva, whose timely and astute interpretations of pop culture and digital connectedness has resulted in tens of millions of views. Through Lord Danger, Diva channels his perceptive imagination and hybridized talent (creative direction, directing, editing, vfx and music) for eyeball grabbing branded projects.Featuring three digital films and an accompanying print campaign, 'Metro Manners' is the first integrated campaign for Diva and Lord Danger. Diva cast Anna Akana (who has over 1.8 million subscribers on YouTube for her weekly series) as the pitch perfect protector of protocol, with Rude Dude designed in conjunction with noted collaborator Fonco.The campaign was filmed on LA’s Metro, a system that transports over 1.2 million boardings a day.CreditsClient & original concept: Los Angeles County Metropolitan Transportation Authority (Metro)Director of social media marketing- John GordonDigital communications- Bunrort EmSenior marketing & communications officer- Ebby CastilloMetro design studio- Michael Lejeune & Melissa RosenMetro PR lead- Dave SoteroMetro PR- Anna Poem-ChenCreative production studio: Lord DangerDirector: Mike DivaStarring: Anna AkanaExecutive producer: Josh ShadidProducer: Shyam S SenguptaCinematographer: Aaron GrassoRude Dude costuming: Fon Davis of FONCOSuper Kind costuming: Lauren Matesic of Castle CorsetryPost: Lord DangerMusic: David DahlquistVocals: Nisha AsnaniSound design: Kevin SenzakiEditor: Mike DivaVFX: Calvin Serrano, Aryel Huckaby, Ethan ChancerColor: ApacheColorist: Shane Reed