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阻塞
案例简介：迈克 · 迪瓦和危险勋爵带着安娜 · 阿卡纳和地铁礼仪 PSA 一起狂奔 洛杉矶县大都会交通管理局 (Metro) 与创意制作工作室《危险勋爵》和导演迈克 · 迪瓦合作，推出了一场新的运动，该运动对日常主题: 礼仪采取了真正原创的方法。在公共汽车和火车上与糟糕行为的亲密接触会让简单的违法行为感到可怕，并导致棘手的情况。 一个严重的手指摆动方法很容易被忽视。进入: 粗鲁的家伙和超级善良的 “地铁礼仪”。 粗鲁的家伙是不礼貌的毛茸茸的表现: 一个霸占座位、挡住门、食物溢出的怪物。Super Kind 是白天的 J-Pop 明星，安娜 · 阿卡娜在晚上扮演超级英雄，她用 synth-tastic 歌曲承担了粗鲁的家伙的违法行为。这种丰富多彩的方法是 Metro 和 Mike Diva 的智囊团，他们对流行文化和数字连通性的及时和精明的解释已经导致了数千万人的观看。Diva 通过 Lord Danger，为吸引眼球的品牌项目输送他敏锐的想象力和混合天赋 (创意方向、导演、编辑、视觉特效和音乐)。 地铁礼仪以三部数字电影和附带的印刷活动为特色，是女主角和危险勋爵的第一场综合运动。天后安娜 · 阿卡纳 (她在 YouTube 上有超过 180万的每周系列订户) 扮演完美的协议保护者，鲁莽的家伙与著名的合作者丰科一起设计。 这场运动是在洛杉矶地铁上拍摄的，该系统每天运送 120万多名乘客。 地铁报价: “我们从一开始就知道我们想要一些古怪、有趣和难忘的东西，这些东西会提醒人们地铁礼仪，而不会看起来像传统的政府机构 PSA。这就是迈克 · 迪瓦和他的团队所做的。与迈克 · 迪瓦和安娜 · 阿卡纳等当地天才合作是一次很棒的经历。它提供了丰富多彩的触感，符合我们车手的精神和洛杉矶的创造力。"-- 约翰 · 戈登，社交媒体营销总监
阻塞
案例简介：Mike Diva And Lord Danger Take Anna Akana On A Wild Ride With Metro Manners PSA The Los Angeles County Metropolitan Transportation Authority (Metro) has teamed with creative production studio Lord Danger and Director Mike Diva to present a new campaign which takes a truly original approach to an everyday subject: manners. Close encounters with abysmal behavior on public busses and trains can make simple transgressions feel monstrous and lead to sticky situations. A serious finger wagging approach is easily ignored. Enter: Rude Dude & Super Kind in "Metro Manners." Rude Dude is a furry manifestation of bad manners: a seat-hogging, door-blocking, food-spilling monster. Super Kind is a J-Pop star by day, Super Hero by night played by Anna Akana who takes on Rude Dude’s transgressions with synth-tastic song. This colorful approach is the brain trust of Metro and Mike Diva, whose timely and astute interpretations of pop culture and digital connectedness has resulted in tens of millions of views. Through Lord Danger, Diva channels his perceptive imagination and hybridized talent (creative direction, directing, editing, vfx and music) for eyeball grabbing branded projects. Featuring three digital films and an accompanying print campaign, Metro Manners is the first integrated campaign for Diva and Lord Danger. Diva cast Anna Akana (who has over 1.8 million subscribers on YouTube for her weekly series) as the pitch perfect protector of protocol, with Rude Dude designed in conjunction with noted collaborator FONCO. The campaign was filmed on LA’s Metro, a system that transports over 1.2 million boardings a day. Metro Quote: "We knew from the start we wanted something quirky, fun and memorable, something that would remind people about Metro etiquette without looking like a traditional government agency PSA. And that's what Mike Diva and his team have delivered. It's been a great experience working with local talent like Mike Diva and Anna Akana. It lends a colorful touch that matches the spirit of our riders and the creativity of Los Angeles." --John Gordon, Director of Social Media Marketing
Blocking
案例简介：迈克 · 迪瓦和危险勋爵带着安娜 · 阿卡纳和地铁礼仪 PSA 一起狂奔 洛杉矶县大都会交通管理局 (Metro) 与创意制作工作室《危险勋爵》和导演迈克 · 迪瓦合作，推出了一场新的运动，该运动对日常主题: 礼仪采取了真正原创的方法。在公共汽车和火车上与糟糕行为的亲密接触会让简单的违法行为感到可怕，并导致棘手的情况。 一个严重的手指摆动方法很容易被忽视。进入: 粗鲁的家伙和超级善良的 “地铁礼仪”。 粗鲁的家伙是不礼貌的毛茸茸的表现: 一个霸占座位、挡住门、食物溢出的怪物。Super Kind 是白天的 J-Pop 明星，安娜 · 阿卡娜在晚上扮演超级英雄，她用 synth-tastic 歌曲承担了粗鲁的家伙的违法行为。这种丰富多彩的方法是 Metro 和 Mike Diva 的智囊团，他们对流行文化和数字连通性的及时和精明的解释已经导致了数千万人的观看。Diva 通过 Lord Danger，为吸引眼球的品牌项目输送他敏锐的想象力和混合天赋 (创意方向、导演、编辑、视觉特效和音乐)。 地铁礼仪以三部数字电影和附带的印刷活动为特色，是女主角和危险勋爵的第一场综合运动。天后安娜 · 阿卡纳 (她在 YouTube 上有超过 180万的每周系列订户) 扮演完美的协议保护者，鲁莽的家伙与著名的合作者丰科一起设计。 这场运动是在洛杉矶地铁上拍摄的，该系统每天运送 120万多名乘客。 地铁报价: “我们从一开始就知道我们想要一些古怪、有趣和难忘的东西，这些东西会提醒人们地铁礼仪，而不会看起来像传统的政府机构 PSA。这就是迈克 · 迪瓦和他的团队所做的。与迈克 · 迪瓦和安娜 · 阿卡纳等当地天才合作是一次很棒的经历。它提供了丰富多彩的触感，符合我们车手的精神和洛杉矶的创造力。"-- 约翰 · 戈登，社交媒体营销总监
Blocking
案例简介：Mike Diva And Lord Danger Take Anna Akana On A Wild Ride With Metro Manners PSA The Los Angeles County Metropolitan Transportation Authority (Metro) has teamed with creative production studio Lord Danger and Director Mike Diva to present a new campaign which takes a truly original approach to an everyday subject: manners. Close encounters with abysmal behavior on public busses and trains can make simple transgressions feel monstrous and lead to sticky situations. A serious finger wagging approach is easily ignored. Enter: Rude Dude & Super Kind in "Metro Manners." Rude Dude is a furry manifestation of bad manners: a seat-hogging, door-blocking, food-spilling monster. Super Kind is a J-Pop star by day, Super Hero by night played by Anna Akana who takes on Rude Dude’s transgressions with synth-tastic song. This colorful approach is the brain trust of Metro and Mike Diva, whose timely and astute interpretations of pop culture and digital connectedness has resulted in tens of millions of views. Through Lord Danger, Diva channels his perceptive imagination and hybridized talent (creative direction, directing, editing, vfx and music) for eyeball grabbing branded projects. Featuring three digital films and an accompanying print campaign, Metro Manners is the first integrated campaign for Diva and Lord Danger. Diva cast Anna Akana (who has over 1.8 million subscribers on YouTube for her weekly series) as the pitch perfect protector of protocol, with Rude Dude designed in conjunction with noted collaborator FONCO. The campaign was filmed on LA’s Metro, a system that transports over 1.2 million boardings a day. Metro Quote: "We knew from the start we wanted something quirky, fun and memorable, something that would remind people about Metro etiquette without looking like a traditional government agency PSA. And that's what Mike Diva and his team have delivered. It's been a great experience working with local talent like Mike Diva and Anna Akana. It lends a colorful touch that matches the spirit of our riders and the creativity of Los Angeles." --John Gordon, Director of Social Media Marketing
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