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团队军团
案例简介：英联邦国家举行纪念退伍军人仪式的纪念日在2020年将有所不同。当我们面临和平时期最大的挑战之一-新型冠状病毒肺炎大流行-比以往任何时候都更重要的是确保我们退伍军人的勇气和无私的故事传递给子孙后代。去年，加拿大皇家军团与HomeEquity Bank和Zulu Alpha kilo合作，在一次非常成功的活动中，为Twitch等视频游戏流媒体服务带来了纪念日的沉默时刻，该活动在全球114个国家/地区吸引了近100万玩家放下他们的控制者。该活动 # PauseToRemember是围绕HomeEquity Bank赞助军团数字罂粟计划的更广泛合作伙伴关系的一部分。该运动的第二年以新组建的第二次世界大战退伍军人为中心，名为Team Legion。该团队将加入在线游戏世界，在纪念日分享他们的真实经历。他们的徽标的灵感来自电子竞技团队，并包含数字11-11月11日第11小时的沉默时刻。团队军团由100岁的队长杰克 · 莱茵、95岁的阿尔伯特 · “伯特” 卡、97岁的乔治 · 布鲁斯特和96岁的杰克 · 博基等装饰精美的加拿大战争英雄组成。由于许多退伍军人无法亲自参加纪念日仪式，军团将一起站在虚拟战场上，周围是玩家，他们将听到他们的故事并为他们的服务感到敬意。祖鲁 (Zulu) 的最新努力可以追溯到去年的数字罂粟运动，在该运动中，96岁的老将Ardwell Eyres加入了社交媒体，分享了作为世界上最古老的影响者之一的数字罂粟。由加拿大祖鲁 · 阿尔法 · 基洛 (Zulu Alpha Kilo) 为HomeEquity Bank创建的综合广告，类别包括: 金融，公共利益，非政府组织。
团队军团
案例简介：Remembrance Day, when commonwealth countries hold ceremonies to honour their veterans, will look different in 2020. As we face one of our greatest challenges in peacetime — the COVID-19 pandemic — it's more important than ever to ensure that our veterans' stories of courage and selflessness are passed on to future generations. Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a highly successful campaign that saw nearly a million gamers in 114 countries around the world lay down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative. For its second year, the campaign is centered on a newly assembled group of WWII veterans called Team Legion. This team will be joining the world of online gaming to share their real experiences on Remembrance Day. Their logo was inspired by Esports teams, and contains the number 11 — a nod to the moment of silence that occurs on 11th hour of November 11th. Team Legion is composed of decorated Canadian war heroes such as 100-year-old Captain Jack Rhine, 95-year-old Albert “Bert" Card, 97-year-old George Brewster and 96-year-old Jack Boeki. With many veterans unable to attend Remembrance Day ceremonies in person, Team Legion will be standing together on the virtual battlefield surrounded by players who will hear their stories and honour their service. Zulu’s latest effort hearkens back to last year’s Digital Poppy campaign where 96-year-old veteran Ardwell Eyres joined social media to share a digital poppy as one of the world’s oldest influencers. Integrated advertisement created by Zulu Alpha Kilo, Canada for HomeEquity Bank, within the categories: Finance, Public Interest, NGO.
Team Legion
案例简介：英联邦国家举行纪念退伍军人仪式的纪念日在2020年将有所不同。当我们面临和平时期最大的挑战之一-新型冠状病毒肺炎大流行-比以往任何时候都更重要的是确保我们退伍军人的勇气和无私的故事传递给子孙后代。去年，加拿大皇家军团与HomeEquity Bank和Zulu Alpha kilo合作，在一次非常成功的活动中，为Twitch等视频游戏流媒体服务带来了纪念日的沉默时刻，该活动在全球114个国家/地区吸引了近100万玩家放下他们的控制者。该活动 # PauseToRemember是围绕HomeEquity Bank赞助军团数字罂粟计划的更广泛合作伙伴关系的一部分。该运动的第二年以新组建的第二次世界大战退伍军人为中心，名为Team Legion。该团队将加入在线游戏世界，在纪念日分享他们的真实经历。他们的徽标的灵感来自电子竞技团队，并包含数字11-11月11日第11小时的沉默时刻。团队军团由100岁的队长杰克 · 莱茵、95岁的阿尔伯特 · “伯特” 卡、97岁的乔治 · 布鲁斯特和96岁的杰克 · 博基等装饰精美的加拿大战争英雄组成。由于许多退伍军人无法亲自参加纪念日仪式，军团将一起站在虚拟战场上，周围是玩家，他们将听到他们的故事并为他们的服务感到敬意。祖鲁 (Zulu) 的最新努力可以追溯到去年的数字罂粟运动，在该运动中，96岁的老将Ardwell Eyres加入了社交媒体，分享了作为世界上最古老的影响者之一的数字罂粟。由加拿大祖鲁 · 阿尔法 · 基洛 (Zulu Alpha Kilo) 为HomeEquity Bank创建的综合广告，类别包括: 金融，公共利益，非政府组织。
Team Legion
案例简介：Remembrance Day, when commonwealth countries hold ceremonies to honour their veterans, will look different in 2020. As we face one of our greatest challenges in peacetime — the COVID-19 pandemic — it's more important than ever to ensure that our veterans' stories of courage and selflessness are passed on to future generations. Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a highly successful campaign that saw nearly a million gamers in 114 countries around the world lay down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative. For its second year, the campaign is centered on a newly assembled group of WWII veterans called Team Legion. This team will be joining the world of online gaming to share their real experiences on Remembrance Day. Their logo was inspired by Esports teams, and contains the number 11 — a nod to the moment of silence that occurs on 11th hour of November 11th. Team Legion is composed of decorated Canadian war heroes such as 100-year-old Captain Jack Rhine, 95-year-old Albert “Bert" Card, 97-year-old George Brewster and 96-year-old Jack Boeki. With many veterans unable to attend Remembrance Day ceremonies in person, Team Legion will be standing together on the virtual battlefield surrounded by players who will hear their stories and honour their service. Zulu’s latest effort hearkens back to last year’s Digital Poppy campaign where 96-year-old veteran Ardwell Eyres joined social media to share a digital poppy as one of the world’s oldest influencers. Integrated advertisement created by Zulu Alpha Kilo, Canada for HomeEquity Bank, within the categories: Finance, Public Interest, NGO.
团队军团
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Team Legion
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基本信息
- 广告品牌： HomeEquity Bank
- 发布日期： 2020-11
- 行业领域： 公益慈善 , 商务服务 , 公共事业 , 金融/证券
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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