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    团队军团

    案例简介:纪念日,当联邦国家举行仪式以纪念他们的退伍军人,在2020年看起来会有所不同。由于我们在和平时期面临着最大的挑战之一-新型冠状病毒肺炎大流行-确保我们的退伍军人的勇气和忘我的故事比以往任何时候都更加重要。 去年,加拿大皇家军团与HomeEquity Bank和Zulu Alpha kilo合作,为Twitch等视频游戏流媒体服务带来了纪念日的沉默时刻,这是一场非常成功的活动,全球114个国家的近百万游戏玩家放下了他们的控制器。这场运动 # PauseToRemember,是围绕HomeEquity Bank赞助军团数字罂粟计划而展开的更广泛合作的一部分。 第二年,这项运动的核心是一组新聚集的二战退伍军人,称为团队军团。这个团队将加入在线游戏的世界,在纪念日分享他们的真实经历。他们的标志受到了电子竞技团队的启发,并包含了数字11-11月11日第11小时的沉默时刻的点头。 团队军团是由装饰加拿大战争英雄组成,如100岁的杰克 · 莱茵队长,95岁的阿尔伯特 “伯特” 卡,97岁的乔治 · 布鲁斯特和96岁的杰克 · 博伊。由于许多退伍军人无法亲自参加纪念日仪式,团队军团将一起站在虚拟战场上,他们将听到他们的故事并纪念他们的服务。 祖鲁族的最新努力可以追溯到去年的数字罂粟运动中,96岁的退伍军人阿尔德韦尔 · 埃尔斯 (Ardwell Eyres) 加入了社交媒体,作为世界上最有影响力的人之一分享了一份数字罂粟。

    团队军团

    案例简介:Remembrance Day, when commonwealth countries hold ceremonies to honour their veterans, will look different in 2020. As we face one of our greatest challenges in peacetime — the COVID-19 pandemic — it's more important than ever to ensure that our veterans' stories of courage and selflessness are passed on to future generations. Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a highly successful campaign that saw nearly a million gamers in 114 countries around the world lay down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative. For its second year, the campaign is centered on a newly assembled group of WWII veterans called Team Legion. This team will be joining the world of online gaming to share their real experiences on Remembrance Day. Their logo was inspired by Esports teams, and contains the number 11 — a nod to the moment of silence that occurs on 11th hour of November 11th. Team Legion is composed of decorated Canadian war heroes such as 100-year-old Captain Jack Rhine, 95-year-old Albert “Bert" Card, 97-year-old George Brewster and 96-year-old Jack Boeki. With many veterans unable to attend Remembrance Day ceremonies in person, Team Legion will be standing together on the virtual battlefield surrounded by players who will hear their stories and honour their service. Zulu’s latest effort hearkens back to last year’s Digital Poppy campaign where 96-year-old veteran Ardwell Eyres joined social media to share a digital poppy as one of the world’s oldest influencers.

    Team Legion

    案例简介:纪念日,当联邦国家举行仪式以纪念他们的退伍军人,在2020年看起来会有所不同。由于我们在和平时期面临着最大的挑战之一-新型冠状病毒肺炎大流行-确保我们的退伍军人的勇气和忘我的故事比以往任何时候都更加重要。 去年,加拿大皇家军团与HomeEquity Bank和Zulu Alpha kilo合作,为Twitch等视频游戏流媒体服务带来了纪念日的沉默时刻,这是一场非常成功的活动,全球114个国家的近百万游戏玩家放下了他们的控制器。这场运动 # PauseToRemember,是围绕HomeEquity Bank赞助军团数字罂粟计划而展开的更广泛合作的一部分。 第二年,这项运动的核心是一组新聚集的二战退伍军人,称为团队军团。这个团队将加入在线游戏的世界,在纪念日分享他们的真实经历。他们的标志受到了电子竞技团队的启发,并包含了数字11-11月11日第11小时的沉默时刻的点头。 团队军团是由装饰加拿大战争英雄组成,如100岁的杰克 · 莱茵队长,95岁的阿尔伯特 “伯特” 卡,97岁的乔治 · 布鲁斯特和96岁的杰克 · 博伊。由于许多退伍军人无法亲自参加纪念日仪式,团队军团将一起站在虚拟战场上,他们将听到他们的故事并纪念他们的服务。 祖鲁族的最新努力可以追溯到去年的数字罂粟运动中,96岁的退伍军人阿尔德韦尔 · 埃尔斯 (Ardwell Eyres) 加入了社交媒体,作为世界上最有影响力的人之一分享了一份数字罂粟。

    Team Legion

    案例简介:Remembrance Day, when commonwealth countries hold ceremonies to honour their veterans, will look different in 2020. As we face one of our greatest challenges in peacetime — the COVID-19 pandemic — it's more important than ever to ensure that our veterans' stories of courage and selflessness are passed on to future generations. Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a highly successful campaign that saw nearly a million gamers in 114 countries around the world lay down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative. For its second year, the campaign is centered on a newly assembled group of WWII veterans called Team Legion. This team will be joining the world of online gaming to share their real experiences on Remembrance Day. Their logo was inspired by Esports teams, and contains the number 11 — a nod to the moment of silence that occurs on 11th hour of November 11th. Team Legion is composed of decorated Canadian war heroes such as 100-year-old Captain Jack Rhine, 95-year-old Albert “Bert" Card, 97-year-old George Brewster and 96-year-old Jack Boeki. With many veterans unable to attend Remembrance Day ceremonies in person, Team Legion will be standing together on the virtual battlefield surrounded by players who will hear their stories and honour their service. Zulu’s latest effort hearkens back to last year’s Digital Poppy campaign where 96-year-old veteran Ardwell Eyres joined social media to share a digital poppy as one of the world’s oldest influencers.

    团队军团

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    Team Legion

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