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ZOYA
案例简介:理念: 如今,言论自由受到庆祝,多样性受到欢迎。但是我们知道,仍然有一些人总是被别人评判,被认为太顺从、不那么强大、不能说话: 戴头巾的女人。从他们决定戴头巾的那天起,人们就已经期望他们以某种方式行事,以适应 “头巾” 应该是什么样子、行为和样子的刻板印象: 谦虚点。很好。呆在家里照顾孩子。不要大声说话。别大声点。 因此,我们为Zoya (印度尼西亚最大的穆斯林时尚品牌之一) 创建了一个活动,让印度尼西亚的所有hijabers能够无所畏惧,并对他们做出的选择充满信心。我们希望通过消息 # AmbilPilihanmu (做出您的选择) 给他们力量和声音。
ZOYA
案例简介:Idea: Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others, seen as too conforming, less powerful, and unable to speak up: Women with hijab. From the day that they decide to wear hijab, people already expect them to behave in certain ways, to fit into the stereotype of what “a hijaber” should look like, behave, and be: Be modest. Be nice. Stay home and take care of kids. Don't speak up. Don't be loud. So we created a campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (Make Your Choice).
ZOYA
案例简介:理念: 如今,言论自由受到庆祝,多样性受到欢迎。但是我们知道,仍然有一些人总是被别人评判,被认为太顺从、不那么强大、不能说话: 戴头巾的女人。从他们决定戴头巾的那天起,人们就已经期望他们以某种方式行事,以适应 “头巾” 应该是什么样子、行为和样子的刻板印象: 谦虚点。很好。呆在家里照顾孩子。不要大声说话。别大声点。 因此,我们为Zoya (印度尼西亚最大的穆斯林时尚品牌之一) 创建了一个活动,让印度尼西亚的所有hijabers能够无所畏惧,并对他们做出的选择充满信心。我们希望通过消息 # AmbilPilihanmu (做出您的选择) 给他们力量和声音。
ZOYA
案例简介:Idea: Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others, seen as too conforming, less powerful, and unable to speak up: Women with hijab. From the day that they decide to wear hijab, people already expect them to behave in certain ways, to fit into the stereotype of what “a hijaber” should look like, behave, and be: Be modest. Be nice. Stay home and take care of kids. Don't speak up. Don't be loud. So we created a campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (Make Your Choice).
ZOYA
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