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案例简介：如今，言论自由得到了庆祝，多样性受到了拥护。但我们知道，仍然有一些人总是受到别人的评判; 被视为过于符合、不那么强大、无法直言的人: 有头巾的女人。从他们决定戴上头巾的那一天起，人们就已经期望他们以某些方式表现出来，以适应 “头巾” 应该是什么样的、表现和应该是什么的刻板印象。因此，我们为Zoya (印度尼西亚最大的穆斯林时尚品牌之一) 创建了我们的第一个活动，目的是让印尼的所有劫持者对他们做出的选择无所畏惧和自信。我们想用信息 # AmbilPilihanmu (MakeYourChoice) 给他们他们的权力和声音: 你是一个有2个孩子的单身母亲？太棒了，继续做好工作!现在是时候让所有印尼穆斯林女性坚持自己的信仰，并把自己作为最好的版本。
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案例简介：Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others; seen as too conforming, less powerful, and unable to speak up: Women with hijab. From the day that they decide to wear hijab, people already expect them to behave in certain ways, to fit into the stereotype of what “a hijaber” should look like, behave, and be. So we created our first campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (MakeYourChoice): You’re a single mom with 2 kids? That’s awesome, keep up the good work! It’s time for all Indonesian muslim women to stand for what they believe in and shine as the best version of themselves.
Make Your Choice
案例简介：如今，言论自由得到了庆祝，多样性受到了拥护。但我们知道，仍然有一些人总是受到别人的评判; 被视为过于符合、不那么强大、无法直言的人: 有头巾的女人。从他们决定戴上头巾的那一天起，人们就已经期望他们以某些方式表现出来，以适应 “头巾” 应该是什么样的、表现和应该是什么的刻板印象。因此，我们为Zoya (印度尼西亚最大的穆斯林时尚品牌之一) 创建了我们的第一个活动，目的是让印尼的所有劫持者对他们做出的选择无所畏惧和自信。我们想用信息 # AmbilPilihanmu (MakeYourChoice) 给他们他们的权力和声音: 你是一个有2个孩子的单身母亲？太棒了，继续做好工作!现在是时候让所有印尼穆斯林女性坚持自己的信仰，并把自己作为最好的版本。
Make Your Choice
案例简介：Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others; seen as too conforming, less powerful, and unable to speak up: Women with hijab. From the day that they decide to wear hijab, people already expect them to behave in certain ways, to fit into the stereotype of what “a hijaber” should look like, behave, and be. So we created our first campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (MakeYourChoice): You’re a single mom with 2 kids? That’s awesome, keep up the good work! It’s time for all Indonesian muslim women to stand for what they believe in and shine as the best version of themselves.
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Make Your Choice
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