Wall Development|户外|广告营销案例【ADGuider广告指南】

墙壁发展

案例简介：摘要: “Graubunden 小村庄” 为自己设定了提高认识和通过尽可能多的媒体报道接触潜在的瑞士和国际度假者的目标。通过针对报道旅游相关主题或创新互联网现象的博客作者和记者，并通过他们的度假者，该运动旨在创造 3,000 粉丝,25 篇影响广泛、与旅游相关的博客文章，10 篇国际媒体社论，3 个月内网站流量增长 50%。活动的核心要素:Facebook -- 世界上最大的社交媒体平台，在全球范围内具有高度的媒体相关性，因此是一个完美的平台，可以投射一个具有最高新闻价值的大想法在全球范围内以低预算传播。Obermutten 向 Facebook 粉丝承诺: Facebook 上的每一个新 “喜欢” 都是在该村的官方公告板上宣布的，上面有粉丝的个人资料图片。各种各样的故事情节发展了互动和新闻价值。在 “喜欢” 之后，通过定期更新娱乐粉丝来保持社会势头，来源是村长或餐馆的房东。在线和离线媒体的回声让全世界 6000万人知道 Obermutten。超过 15,000 名粉丝使 Obermutten 成为 Facebook 上最大的旅游粉丝页面之一 -- 比许多其他瑞士大型度假胜地的粉丝更多。Graubunden “„ 小村庄” 主页上的流量增加了 250% 以上。Obermutten 获得了比不包括社交媒体在内的投资多 120 倍的可见性。

墙壁发展

案例简介：SUMMARY: The “Small villages of Graubünden” set themselves the goal of raising awareness and reaching out to potential both Swiss and international holiday-makers by generate as much media coverage as possible.By targeting bloggers and journalists who report on tourism-related topics or innovative internet phenomena and through them holiday-makers, the campaign aimed to generate 3,000 fans, 25 blog articles in broad-reaching, travel-related blogs, ten editorials in international media and a 50% increase in website traffic within 3 months.The central element of the campaign: Facebook – the world's largest social media platform with high media relevance worldwide and so the perfect platform to project a big idea with the highest possible news value to be spread worldwide on a low budget.Obermutten delivered on a promise to Facebook fans: each new “Like” on Facebook was proclaimed on the village’s official bulletin board with the fan’s profile picture. A variety of storylines developed interactions and news value. The social momentum was maintained after the "Like" by entertaining the fans regularly with updates, the source being the village mayor or the landlord of the restaurant.The echo in both on- and offline media let 60 million people worldwide know about Obermutten. More than 15,000 fans made Obermutten one of the largest tourism fanpages on Facebook – more fans than many other big Swiss holiday resorts. Traffic on the homepage of the „Small villages of Graubünden“ increased by over 250%. Obermutten received 120 times more visibilty than was invested excluding social media.