本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
公关报道
案例简介：摘要: “格劳布登小村庄” 为自己设定了提高认识和通过尽可能多的媒体报道来宣传瑞士和国际度假者的目标。通过针对报道旅游相关主题或创新互联网现象的博客作者和记者，并通过他们的度假者，该运动旨在创造 3,000 粉丝,25 篇影响广泛、与旅游相关的博客文章，10 篇国际媒体社论，3 个月内网站流量增长 50%。活动的核心要素:Facebook -- 世界上最大的社交媒体平台，在全球范围内具有高度的媒体相关性，因此是一个完美的平台，可以投射一个具有最高新闻价值的大想法在全球范围内以低预算传播。Obermutten 向 Facebook 粉丝承诺: Facebook 上的每一个新 “喜欢” 都是在该村的官方公告板上宣布的，上面有粉丝的个人资料图片。各种各样的故事情节发展了互动和新闻价值。在 “喜欢” 之后，通过定期更新娱乐粉丝来保持社会势头，来源是村长或餐馆的房东。在线和离线媒体的回声让全世界 6000万人知道 Obermutten。超过 15,000 名粉丝使 Obermutten 成为 Facebook 上最大的旅游粉丝页面之一 -- 比许多其他瑞士大型度假胜地的粉丝更多。Graubunden “„ 小村庄” 主页上的流量增加了 250% 以上。Obermutten 获得了比不包括社交媒体在内的投资多 120 倍的可见性。
公关报道
案例简介：SUMMARY:The “Small villages of Graubünden” set themselves the goal of raising awareness and reaching out topotential both Swiss and international holiday-makers by generate as much media coverage as possible.By targeting bloggers and journalists who report on tourism-related topics or innovative internet phenomena and through them holiday-makers, the campaign aimed to generate 3,000 fans, 25 blog articles in broad-reaching, travel-related blogs, ten editorials in international media and a 50% increase in website traffic within 3 months.The central element of the campaign: Facebook – the world's largest social media platform with high media relevance worldwide and so the perfect platform to project a big idea with the highest possible news value to be spread worldwide on a low budget.Obermutten delivered on a promise to Facebook fans: each new “Like” on Facebook was proclaimed on the village’s official bulletin board with the fan’s profile picture. A variety of storylines developed interactions and news value. The social momentum was maintained after the "Like" by entertaining the fans regularly with updates, the source being the village mayor or the landlord of the restaurant.The echo in both on- and offline media let 60 million people worldwide know about Obermutten. More than 15,000 fans made Obermutten one of the largest tourism fanpages on Facebook – more fans than many other big Swiss holiday resorts. Traffic on the homepage of the „Small villages of Graubünden“ increased by over 250%. Obermutten received 120 times more visibilty than was invested excludingsocial media.
PR Coverage
案例简介：摘要: “格劳布登小村庄” 为自己设定了提高认识和通过尽可能多的媒体报道来宣传瑞士和国际度假者的目标。通过针对报道旅游相关主题或创新互联网现象的博客作者和记者，并通过他们的度假者，该运动旨在创造 3,000 粉丝,25 篇影响广泛、与旅游相关的博客文章，10 篇国际媒体社论，3 个月内网站流量增长 50%。活动的核心要素:Facebook -- 世界上最大的社交媒体平台，在全球范围内具有高度的媒体相关性，因此是一个完美的平台，可以投射一个具有最高新闻价值的大想法在全球范围内以低预算传播。Obermutten 向 Facebook 粉丝承诺: Facebook 上的每一个新 “喜欢” 都是在该村的官方公告板上宣布的，上面有粉丝的个人资料图片。各种各样的故事情节发展了互动和新闻价值。在 “喜欢” 之后，通过定期更新娱乐粉丝来保持社会势头，来源是村长或餐馆的房东。在线和离线媒体的回声让全世界 6000万人知道 Obermutten。超过 15,000 名粉丝使 Obermutten 成为 Facebook 上最大的旅游粉丝页面之一 -- 比许多其他瑞士大型度假胜地的粉丝更多。Graubunden “„ 小村庄” 主页上的流量增加了 250% 以上。Obermutten 获得了比不包括社交媒体在内的投资多 120 倍的可见性。
PR Coverage
案例简介：SUMMARY:The “Small villages of Graubünden” set themselves the goal of raising awareness and reaching out topotential both Swiss and international holiday-makers by generate as much media coverage as possible.By targeting bloggers and journalists who report on tourism-related topics or innovative internet phenomena and through them holiday-makers, the campaign aimed to generate 3,000 fans, 25 blog articles in broad-reaching, travel-related blogs, ten editorials in international media and a 50% increase in website traffic within 3 months.The central element of the campaign: Facebook – the world's largest social media platform with high media relevance worldwide and so the perfect platform to project a big idea with the highest possible news value to be spread worldwide on a low budget.Obermutten delivered on a promise to Facebook fans: each new “Like” on Facebook was proclaimed on the village’s official bulletin board with the fan’s profile picture. A variety of storylines developed interactions and news value. The social momentum was maintained after the "Like" by entertaining the fans regularly with updates, the source being the village mayor or the landlord of the restaurant.The echo in both on- and offline media let 60 million people worldwide know about Obermutten. More than 15,000 fans made Obermutten one of the largest tourism fanpages on Facebook – more fans than many other big Swiss holiday resorts. Traffic on the homepage of the „Small villages of Graubünden“ increased by over 250%. Obermutten received 120 times more visibilty than was invested excludingsocial media.
公关报道
暂无简介
PR Coverage
暂无简介
基本信息
- 广告战役： #Obermutten -c9d29#
- 广告品牌： Graubünden's Small Villages
- 发布日期： 2012-08-01
- 行业领域： 生活服务 , 旅行社 , 旅游/娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
.bs3modal--fullscreen-image .modal-dialog{ width: 98% !important; }
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
