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案例简介:Spotify上的每一秒,世界各地超过30,000人都在按下同一首歌的播放。作为庆祝音频拉近我们距离的力量的新活动的一部分,Spotify正在以前所未有的方式实时可视化其中一些连接。因此,当两个陌生人通过 “想象” 或 “室内无聊” 连接时,你将能够看到这些连接发生在哪里,以及是什么轨道将它们聚集在一起。 查看微型网站 https://listeningtogether.atspotify.com 亲自看看,在那里你可以探索发生的联系并了解更多。这个概念始于2014年的一个实验,当时一位媒体艺术家凯尔 · 麦克唐纳 (Kyle McDonald) 有了一个想法,那就是找到两个听众在几毫秒内按下同一首歌播放的 “意外发现”。快进到七年后,Spotify在世界各地拥有数亿听众。 无论是流行音乐、嘻哈音乐、歌剧还是真正的犯罪播客,Spotify新推出的 “一起倾听” 活动的灵感来自于一个简单的问题,这个问题有助于建立人类联系: 你现在在听什么?全球创意运动强调了音频的力量,在我们许多人感到分离的时候,它让我们更加亲密。我们已经获得了艺术家的帮助 -- 比如赛琳娜 · 戈麦斯、多莉 · 帕顿、特罗伊 · 西万、列侬 · 斯特拉、安妮塔、格里姆斯等等 -- 来分享音乐和播客,这些音乐和播客正在追踪他们的生活。
一起听
案例简介:Every second on Spotify, more than 30,000 people around the world are pressing play on the same song. As part of its new campaign Listening Together that celebrates the power of audio to bring us closer together, Spotify is visualizing some of these connections in real-time in a way that has never been done. So when two strangers connect through ‘Imagine,’ or ‘Bored in the House’ -- you’ll be able to see where these connections are happening and what track brought them together. Check out the microsite at https://listeningtogether.atspotify.com to see for yourself, where you can explore the connections happening and learn more. The concept started as an experiment in 2014, when a media artist Kyle McDonald, had the idea of finding the “serendipity” of two listeners pressing play on the same song within milliseconds of each other. Fast forward to seven years later, and Spotify has hundreds of millions of listeners around the world. Whether it’s pop, hip hop, opera or a true crime podcast, Spotify’s new ‘Listening Together’ campaign is inspired by a simple question to help create human connection: what are you listening to right now? The global creative campaign highlights the power of audio to bring us closer together in a time when many of us are feeling apart. We’ve enlisted the help of artists — like Selena Gomez, Dolly Parton, Troye Sivan, Lennon Stella, Anitta, Grimes and more — to share the music and podcasts that are soundtracking their days.
Listening Together
案例简介:Spotify上的每一秒,世界各地超过30,000人都在按下同一首歌的播放。作为庆祝音频拉近我们距离的力量的新活动的一部分,Spotify正在以前所未有的方式实时可视化其中一些连接。因此,当两个陌生人通过 “想象” 或 “室内无聊” 连接时,你将能够看到这些连接发生在哪里,以及是什么轨道将它们聚集在一起。 查看微型网站 https://listeningtogether.atspotify.com 亲自看看,在那里你可以探索发生的联系并了解更多。这个概念始于2014年的一个实验,当时一位媒体艺术家凯尔 · 麦克唐纳 (Kyle McDonald) 有了一个想法,那就是找到两个听众在几毫秒内按下同一首歌播放的 “意外发现”。快进到七年后,Spotify在世界各地拥有数亿听众。 无论是流行音乐、嘻哈音乐、歌剧还是真正的犯罪播客,Spotify新推出的 “一起倾听” 活动的灵感来自于一个简单的问题,这个问题有助于建立人类联系: 你现在在听什么?全球创意运动强调了音频的力量,在我们许多人感到分离的时候,它让我们更加亲密。我们已经获得了艺术家的帮助 -- 比如赛琳娜 · 戈麦斯、多莉 · 帕顿、特罗伊 · 西万、列侬 · 斯特拉、安妮塔、格里姆斯等等 -- 来分享音乐和播客,这些音乐和播客正在追踪他们的生活。
Listening Together
案例简介:Every second on Spotify, more than 30,000 people around the world are pressing play on the same song. As part of its new campaign Listening Together that celebrates the power of audio to bring us closer together, Spotify is visualizing some of these connections in real-time in a way that has never been done. So when two strangers connect through ‘Imagine,’ or ‘Bored in the House’ -- you’ll be able to see where these connections are happening and what track brought them together. Check out the microsite at https://listeningtogether.atspotify.com to see for yourself, where you can explore the connections happening and learn more. The concept started as an experiment in 2014, when a media artist Kyle McDonald, had the idea of finding the “serendipity” of two listeners pressing play on the same song within milliseconds of each other. Fast forward to seven years later, and Spotify has hundreds of millions of listeners around the world. Whether it’s pop, hip hop, opera or a true crime podcast, Spotify’s new ‘Listening Together’ campaign is inspired by a simple question to help create human connection: what are you listening to right now? The global creative campaign highlights the power of audio to bring us closer together in a time when many of us are feeling apart. We’ve enlisted the help of artists — like Selena Gomez, Dolly Parton, Troye Sivan, Lennon Stella, Anitta, Grimes and more — to share the music and podcasts that are soundtracking their days.
一起听
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