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一起听
案例简介:在Spotify上,全球每秒钟就有3万多人在敦促播放同一首歌。作为新的 “一起收听” 活动的一部分,该活动旨在庆祝音频使我们更加紧密地联系在一起,Spotify正在以从未有过的方式实时可视化其中一些连接。因此,当两个陌生人通过 “想象” 或 “无聊在房子里” 联系时,您将能够看到这些联系在哪里发生,以及是什么轨道将它们融合在一起。 在https://listeningtogether.atspotify.com查看微型网站,亲自查看,您可以在其中探索正在发生的连接并了解更多信息。这个概念始于2014年的一个实验,当时一位媒体艺术家凯尔 · 麦克唐纳 (Kyle McDonald) 想到了找到两个听众在几毫秒内按同一首歌播放的 “偶然性” 的想法。快进到七年后,Spotify在全球拥有数亿听众。 无论是流行音乐、嘻哈音乐、歌剧还是真正的犯罪播客,Spotify的新 “一起听” 活动的灵感来自一个简单的问题,可以帮助建立人际关系: 你现在在听什么?全球创意活动强调了音频的力量,在我们许多人感到分离的时候,音频使我们更加紧密地团结在一起。我们已经寻求了Selena Gomez,Dolly Parton,Troye Sivan,Lennon Stella,Anitta,Grimes等艺术家的帮助,以分享他们的音乐和播客。
一起听
案例简介:Every second on Spotify, more than 30,000 people around the world are pressing play on the same song. As part of its new campaign Listening Together that celebrates the power of audio to bring us closer together, Spotify is visualizing some of these connections in real-time in a way that has never been done. So when two strangers connect through ‘Imagine,’ or ‘Bored in the House’ -- you’ll be able to see where these connections are happening and what track brought them together. Check out the microsite at https://listeningtogether.atspotify.com to see for yourself, where you can explore the connections happening and learn more. The concept started as an experiment in 2014, when a media artist Kyle McDonald, had the idea of finding the “serendipity” of two listeners pressing play on the same song within milliseconds of each other. Fast forward to seven years later, and Spotify has hundreds of millions of listeners around the world. Whether it’s pop, hip hop, opera or a true crime podcast, Spotify’s new ‘Listening Together’ campaign is inspired by a simple question to help create human connection: what are you listening to right now? The global creative campaign highlights the power of audio to bring us closer together in a time when many of us are feeling apart. We’ve enlisted the help of artists — like Selena Gomez, Dolly Parton, Troye Sivan, Lennon Stella, Anitta, Grimes and more — to share the music and podcasts that are soundtracking their days.
Listening Together
案例简介:在Spotify上,全球每秒钟就有3万多人在敦促播放同一首歌。作为新的 “一起收听” 活动的一部分,该活动旨在庆祝音频使我们更加紧密地联系在一起,Spotify正在以从未有过的方式实时可视化其中一些连接。因此,当两个陌生人通过 “想象” 或 “无聊在房子里” 联系时,您将能够看到这些联系在哪里发生,以及是什么轨道将它们融合在一起。 在https://listeningtogether.atspotify.com查看微型网站,亲自查看,您可以在其中探索正在发生的连接并了解更多信息。这个概念始于2014年的一个实验,当时一位媒体艺术家凯尔 · 麦克唐纳 (Kyle McDonald) 想到了找到两个听众在几毫秒内按同一首歌播放的 “偶然性” 的想法。快进到七年后,Spotify在全球拥有数亿听众。 无论是流行音乐、嘻哈音乐、歌剧还是真正的犯罪播客,Spotify的新 “一起听” 活动的灵感来自一个简单的问题,可以帮助建立人际关系: 你现在在听什么?全球创意活动强调了音频的力量,在我们许多人感到分离的时候,音频使我们更加紧密地团结在一起。我们已经寻求了Selena Gomez,Dolly Parton,Troye Sivan,Lennon Stella,Anitta,Grimes等艺术家的帮助,以分享他们的音乐和播客。
Listening Together
案例简介:Every second on Spotify, more than 30,000 people around the world are pressing play on the same song. As part of its new campaign Listening Together that celebrates the power of audio to bring us closer together, Spotify is visualizing some of these connections in real-time in a way that has never been done. So when two strangers connect through ‘Imagine,’ or ‘Bored in the House’ -- you’ll be able to see where these connections are happening and what track brought them together. Check out the microsite at https://listeningtogether.atspotify.com to see for yourself, where you can explore the connections happening and learn more. The concept started as an experiment in 2014, when a media artist Kyle McDonald, had the idea of finding the “serendipity” of two listeners pressing play on the same song within milliseconds of each other. Fast forward to seven years later, and Spotify has hundreds of millions of listeners around the world. Whether it’s pop, hip hop, opera or a true crime podcast, Spotify’s new ‘Listening Together’ campaign is inspired by a simple question to help create human connection: what are you listening to right now? The global creative campaign highlights the power of audio to bring us closer together in a time when many of us are feeling apart. We’ve enlisted the help of artists — like Selena Gomez, Dolly Parton, Troye Sivan, Lennon Stella, Anitta, Grimes and more — to share the music and podcasts that are soundtracking their days.
一起听
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