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卷尾猴
案例简介：活动描述 这个想法是开发一个具有照片逼真插图风格的主题，它戏剧性地展示了自然雨林以及野生动物被破坏的后果。由于对种植园的破坏性刀耕火种清理和对自然的不计后果的过度开发，一只卷尾猴正在从我们的主题中消失。因为如果我们毁灭自然，我们就毁灭生命。 执行 海报运动从 1月21日到 2016年2月12日持续了三周。主题 “卷尾猴” 以 18/1 的尺寸挂在汉堡最繁忙的地区之一: 汉堡奥特森的诺丁斯特拉斯 5 号。在各种流行杂志上发表了这个主题后，它也被发布在几个在线社交网络上，以进一步传播。 结果 在汉堡最常去的行政区之一出版了这个主题后，它通过各种社交网络进一步传播。这个主题通过其清晰的信息、丰富的细节和逼真的计算机生成的图像而留下深刻印象。在任何时候，这张照片都收到了成千上万的喜欢，并且经常被分享。甚至其他环保组织，如绿色和平国际组织，也在他们的 facebook 页面上发布了这张照片。 战略 我们海报运动的每一个主题都突出了对自然的破坏。从非法伐木和刀耕火种清理到对自然的鲁莽过度开发，动物正在一个接一个地从我们的主题中消失。每一个主题都以与手头问题相同的真实方式呈现。照片逼真的插图风格、 3D 演示和提供的丰富信息也突出了动物王国屠杀的各种原因。 概要 30 多年来，环境组织罗宾 · 伍德一直在努力促进自然保护。这项运动的重点是森林、雨林和气候。我们的目标是提高人们对雨林对当地野生动物破坏的严重后果的认识，并通过海报运动筹集捐款。
卷尾猴
案例简介：Campaign Description The idea was to develop a motif with a photo-realistic illustration style, which dramatically demonstrates the consequences of the destruction of nature rainforests and thus also wildlife. As a result of the destructive slash-and-burn clearance of plantations and reckless overexploitation of nature, a capuchin monkey is vanishing from our motif. Because if we destroy nature, we destroy life. Execution The poster campaign ran for a three-week period from 21 January to 12 February 2016. The motif ‘Capuchin Monkey’ hung in 18/1 size in one of Hamburg’s busiest areas: at Nöltingstrasse 5 in Hamburg-Ottensen. After publishing the motif in various popular magazines, it was also posted in several online social networks to further its spread. Outcome After publishing the motif in one of Hamburg’s most frequented boroughs, it was spread further through various social networks. This motif impresses through its clear message, richness in detail and lifelike computer generated imagery. In no time at all, this image received thousands of likes and was shared just as often. Even other conservationist organizations such as Greenpeace International posted the image to their facebook page. Strategy Every motif of our poster campaign highlights the destruction of nature. From illegal logging and slash-and-burn clearing to the reckless overexploitation of nature, animals are vanishing from our motifs one by one. Every motif is presented in the same authentic way as the issue at hand. The photo-realistic illustration style, the 3D presentation and the wealth of information provided also highlight the various causes of the decimation of the animal kingdom. Synopsis The environmental organisation Robin Wood has been working hard to promote nature conservation for over 30 years. The focal points of the campaign are forests, rainforests and climate. Our objectives were to raise awareness for the drastic consequences of the destruction of rainforests for local wildlife and generate donations through a poster campaign.
Capuchin Monkey
案例简介：活动描述 这个想法是开发一个具有照片逼真插图风格的主题，它戏剧性地展示了自然雨林以及野生动物被破坏的后果。由于对种植园的破坏性刀耕火种清理和对自然的不计后果的过度开发，一只卷尾猴正在从我们的主题中消失。因为如果我们毁灭自然，我们就毁灭生命。 执行 海报运动从 1月21日到 2016年2月12日持续了三周。主题 “卷尾猴” 以 18/1 的尺寸挂在汉堡最繁忙的地区之一: 汉堡奥特森的诺丁斯特拉斯 5 号。在各种流行杂志上发表了这个主题后，它也被发布在几个在线社交网络上，以进一步传播。 结果 在汉堡最常去的行政区之一出版了这个主题后，它通过各种社交网络进一步传播。这个主题通过其清晰的信息、丰富的细节和逼真的计算机生成的图像而留下深刻印象。在任何时候，这张照片都收到了成千上万的喜欢，并且经常被分享。甚至其他环保组织，如绿色和平国际组织，也在他们的 facebook 页面上发布了这张照片。 战略 我们海报运动的每一个主题都突出了对自然的破坏。从非法伐木和刀耕火种清理到对自然的鲁莽过度开发，动物正在一个接一个地从我们的主题中消失。每一个主题都以与手头问题相同的真实方式呈现。照片逼真的插图风格、 3D 演示和提供的丰富信息也突出了动物王国屠杀的各种原因。 概要 30 多年来，环境组织罗宾 · 伍德一直在努力促进自然保护。这项运动的重点是森林、雨林和气候。我们的目标是提高人们对雨林对当地野生动物破坏的严重后果的认识，并通过海报运动筹集捐款。
Capuchin Monkey
案例简介：Campaign Description The idea was to develop a motif with a photo-realistic illustration style, which dramatically demonstrates the consequences of the destruction of nature rainforests and thus also wildlife. As a result of the destructive slash-and-burn clearance of plantations and reckless overexploitation of nature, a capuchin monkey is vanishing from our motif. Because if we destroy nature, we destroy life. Execution The poster campaign ran for a three-week period from 21 January to 12 February 2016. The motif ‘Capuchin Monkey’ hung in 18/1 size in one of Hamburg’s busiest areas: at Nöltingstrasse 5 in Hamburg-Ottensen. After publishing the motif in various popular magazines, it was also posted in several online social networks to further its spread. Outcome After publishing the motif in one of Hamburg’s most frequented boroughs, it was spread further through various social networks. This motif impresses through its clear message, richness in detail and lifelike computer generated imagery. In no time at all, this image received thousands of likes and was shared just as often. Even other conservationist organizations such as Greenpeace International posted the image to their facebook page. Strategy Every motif of our poster campaign highlights the destruction of nature. From illegal logging and slash-and-burn clearing to the reckless overexploitation of nature, animals are vanishing from our motifs one by one. Every motif is presented in the same authentic way as the issue at hand. The photo-realistic illustration style, the 3D presentation and the wealth of information provided also highlight the various causes of the decimation of the animal kingdom. Synopsis The environmental organisation Robin Wood has been working hard to promote nature conservation for over 30 years. The focal points of the campaign are forests, rainforests and climate. Our objectives were to raise awareness for the drastic consequences of the destruction of rainforests for local wildlife and generate donations through a poster campaign.
卷尾猴
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Capuchin Monkey
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基本信息
- 广告战役： #Robin Wood-61b5#
- 广告品牌： Robin Wood
- 发布日期： 2016-02-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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