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笑马 (TVC)
案例简介：EntrySummary 在德国，大约有 370 万人从事马术运动。不仅是他们，而且由于其更高的重心和越野能力，使用拖车的司机选择中型越野车的比例总体很高。对许多司机来说，向后驾驶拖车仍然是一个巨大的挑战。因为你的后视镜被挡住了，拖车转向你方向盘角度的反方向。因此，在没有拖车辅助等适当帮助的情况下，将拖车顶进停车位很容易成为一个有趣和尴尬的景象。 简要解释 我们的 TVC 从三匹马开始，在一片几乎因笑声而死亡的田野上。让他们非常开心的是，一个男人拼命地试图把一个马箱拖车倒进停车位。他越失败，马就越笑。当马试图喘口气时，另一辆带着马箱拖车的汽车来了。在拖车辅助功能的帮助下，司机将拖车直接引导到停车位。让马完全说话 -- 或者更确切地说，没有笑声。
笑马 (TVC)
案例简介：EntrySummary In Germany about 3,7 million people do equestrian sports. Not only them but an overall high proportion of drivers using trailers choose mid-size SUVs due to their higher centre of gravity and offroad capabilities. For many of those drivers steering a trailer backwards remains a big challenge. Because your rearview is blocked and the trailer steers in the inverse direction of your steering wheel angle. Thus backing a trailer into a parking space, without proper assistance such as Trailer Assist, can easily becomes quite a funny and embarassing sight. BriefExplanation Our TVC starts with three horses on a field almost dying of laughter. To their great amusement a man is desperately trying to back a horsebox trailer into a parking spot. The more he fails the more horses start laughing. While the horses are trying to catch their breath another car with a horsebox trailer arrives. With the help of the Trailer Assist feature this driver steers the trailer directly into the parking space. Leaving the horses completely speech- or rather, laughless.
Laughing Horses (TVC)
案例简介：EntrySummary 在德国，大约有 370 万人从事马术运动。不仅是他们，而且由于其更高的重心和越野能力，使用拖车的司机选择中型越野车的比例总体很高。对许多司机来说，向后驾驶拖车仍然是一个巨大的挑战。因为你的后视镜被挡住了，拖车转向你方向盘角度的反方向。因此，在没有拖车辅助等适当帮助的情况下，将拖车顶进停车位很容易成为一个有趣和尴尬的景象。 简要解释 我们的 TVC 从三匹马开始，在一片几乎因笑声而死亡的田野上。让他们非常开心的是，一个男人拼命地试图把一个马箱拖车倒进停车位。他越失败，马就越笑。当马试图喘口气时，另一辆带着马箱拖车的汽车来了。在拖车辅助功能的帮助下，司机将拖车直接引导到停车位。让马完全说话 -- 或者更确切地说，没有笑声。
Laughing Horses (TVC)
案例简介：EntrySummary In Germany about 3,7 million people do equestrian sports. Not only them but an overall high proportion of drivers using trailers choose mid-size SUVs due to their higher centre of gravity and offroad capabilities. For many of those drivers steering a trailer backwards remains a big challenge. Because your rearview is blocked and the trailer steers in the inverse direction of your steering wheel angle. Thus backing a trailer into a parking space, without proper assistance such as Trailer Assist, can easily becomes quite a funny and embarassing sight. BriefExplanation Our TVC starts with three horses on a field almost dying of laughter. To their great amusement a man is desperately trying to back a horsebox trailer into a parking spot. The more he fails the more horses start laughing. While the horses are trying to catch their breath another car with a horsebox trailer arrives. With the help of the Trailer Assist feature this driver steers the trailer directly into the parking space. Leaving the horses completely speech- or rather, laughless.
笑马 (TVC)
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Laughing Horses (TVC)
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