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困境
案例简介：简要解释 和队友一起看冠军联赛是一个极好的传统。但是 72% 的人独自在家看。我们的工作是提醒他们 UCL 的比赛是值得聚在一起的。这就是为什么我们对热情的罗马支持者西蒙尼玩恶作剧。多年来，他一直和他的朋友们一起观看 UCL，直到我们给了他一个不可抗拒的机会: 一张观看罗马-皇家马德里的贵宾票。自然，他决定离开他的朋友。但是在接到朋友不寻常的电话，面对挑战他选择的体育场的压力后，西蒙改变了主意。这导致了一个意想不到的结局。
困境
案例简介：Brief Explanation Watching Champions League matches with mates is a wonderful tradition. But 72% of guys watch it at home, alone. Our job was to remind them that UCL matches are worth getting together. That’s why we played a prank on Simone, an ardent Roma supporter. He has been watching UCL with his friends for years, until we presented him an irresistible chance: a VIP ticket to watch Roma - Real Madrid. Naturally, he decides to leave his buddies. But after receiving an unusual call from his friends and facing the pressure of an stadium challenging his choice, Simone changes his mind. This leads to an unexpected ending.
The Dilemma
案例简介：简要解释 和队友一起看冠军联赛是一个极好的传统。但是 72% 的人独自在家看。我们的工作是提醒他们 UCL 的比赛是值得聚在一起的。这就是为什么我们对热情的罗马支持者西蒙尼玩恶作剧。多年来，他一直和他的朋友们一起观看 UCL，直到我们给了他一个不可抗拒的机会: 一张观看罗马-皇家马德里的贵宾票。自然，他决定离开他的朋友。但是在接到朋友不寻常的电话，面对挑战他选择的体育场的压力后，西蒙改变了主意。这导致了一个意想不到的结局。
The Dilemma
案例简介：Brief Explanation Watching Champions League matches with mates is a wonderful tradition. But 72% of guys watch it at home, alone. Our job was to remind them that UCL matches are worth getting together. That’s why we played a prank on Simone, an ardent Roma supporter. He has been watching UCL with his friends for years, until we presented him an irresistible chance: a VIP ticket to watch Roma - Real Madrid. Naturally, he decides to leave his buddies. But after receiving an unusual call from his friends and facing the pressure of an stadium challenging his choice, Simone changes his mind. This leads to an unexpected ending.
困境
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The Dilemma
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