Dilemma 3|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

困境 3

案例简介：6月20日世界难民日，联合国难民署发起了一场名为 “没有人选择成为难民” 的筹款运动。在这些鲜明的 (但美丽的) 广告中，该机构展示了世界各地受威胁和流离失所的人面临的可怕选择,每天。根据竞选页面，“每分钟有八个人留下一切来逃避战争、迫害或恐怖。如果冲突威胁到你的家人，你会怎么做？留下来冒着生命危险？或者试图逃跑，冒着绑架、强奸或酷刑的风险？对许多难民来说，选择是可怕的还是更糟糕的。"

困境 3

案例简介：For World Refugee Day, June 20, The United Nations Refugee Agency (UNHCR) has launched a fundraising campaign called “No One Chooses To Be A Refugee”.In these stark (but darkly beautiful) ads, the agency presents the awful choices faced by threatened and displaced people around the world, every day.According to the campaign page, “Every minute eight people leave everything behind to escape war, persecution or terror. If conflict threatened your family, what would you do? Stay and risk your lives? Or try to flee, and risk kidnap, rape or torture? For many refugees the choice is between the horrific or something worse.”