AvL/SE has created a provocative and unearthly print campaign with Salamagica to highlight the injustice of animal imprisonment. Wild animals take the jobs that humans don’t want in a twisted new print campaign by agency AvL/SE for nature conservation organisation, Pro Wildlife. The thought-provoking adverts encourage holidaymakers to be aware of the dangers of unwittingly participating in animal cruelty.The striking print ads illustrated by artist Ricardo Salamanca and his team at Salamagica depict exotic animals in downtrodden job roles; an elephant delivers pizzas in a dreary polluted city and a tiger sweeps the grimy floors of a seedy peep show entrance. However, the images come with a sad twist, this isn’t the worst these animals have experienced: ‘Any job is better than being a tourist attraction. Stop lifetime imprisonment.’Pro Wildlife commissioned AvL/SE to develop the campaign ahead of holiday season to remind tourists that popular animal attractions, such as elephant riding and taking selfies with tigers, amount to animal cruelty. It is a particularly endemic problem in Asia, Latin America, and Africa, where animals are routinely abused in this way. AvL/SE developed the arresting campaign around the idea that ‘animals would do anything to change their job’.The print campaign launches in print, out of home, and online on the Pro Wildlife website and Facebook page.CreditsCreditsClient: Pro WildlifeAgency: AvL/SECreatives: André Aimaq, Jan Lucas, Andras Manthey, Julian FriedrichsAccount Team: Monique Garbe, Yvonne Abbenhaus,Art Buying: Geraldine SchröderCreative Studio: SalamagicaIllustrator: Ricardo Salamanca