Audi worked with Berlin-based agency, AvL/SE, and production company Czar on an 80-second short film told from a child’s perspective. In the spot, we see a boy in the back seat of his father’s car. He observes the pure power of the wind and how it affects everything around him through some smart but not obtrusive special effects.The magical realism shows full-grown trees magically transform into floating dandelions, leaves migrating from tree to tree like birds, kite flyers being lifted into the air and a playful cloud hovering around the car as it drives through the countryside and by windmills. The touching film ends with the boy noting that, because his car is powered by wind-energy, it’s the wind that is driving their car as his companion cloud floats by. With its new model, Audi expands its work in sustainable fuels. The bespoke fuel that powers the g-tron is produced by Audi itself from wind energy. The new car uses 80% fewer CO2 emissions than other models.‘Wind’ launches on TV, online, social media channels, and print. CreditsAdvertiser: Audi GermanyMarketing: Jason LustyDirector Marketing Communication: Yvonne HippnerMarketing Communication Germany: Sabine PuschelMarketing Communication Germany: Katrin BaumannCreative Agency: AvL/SEManaging Partner: Hubertus von LobensteinChief Creative Officer: André AimaqHead of Client Service: Monique GarbeAccount Manager: Yvonne AbbenhausExecutive Creative Directors: Jan Lucas, Andreas MantheyCopy Writers: Jan Kesting, Nadia Al-Mardini, Marisa SchulzArt Director: Mo Whiteman, Kathrin BurkhardtProduction Company: CzarDirector: Joe VanhoutteghemCinematographer: Sebastian BlenkovExecutive Producer: Jan Fincke, Brox BrochotProduction Coordinator: Vincent TaegerProduction Design: Bader el HindiEditor: Piet Schmelz / Manu van HoveGrading: Julien Alary @CZARPost Production: Nozon, BelgiumPost Supervisor: Chris Mascarello Producer: Carmen Sanchez Lead Compositing: Laureline Silan Music: Hearoes