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    The Third Wish微电影广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    第三个愿望

    案例简介:写一个关于电影中发生的事情的简短总结 “第三个愿望” 是基于一个真实的故事,讲述了一个小女孩魏某,她在台湾一个非常贫穷和偏远的地区长大。魏曾被诊断为 “选择性缄默症”。 幸运的是,她遇到了一位认真的志愿者老师,彻底改变了她的生活。老师发现魏不愿说话的原因是看到父亲的口腔癌,导致言语困难。她相信,保持沉默,父亲不会感到孤独。 在老师与魏的父母谈论了这种情况后,魏的父亲开始做一些改变。他联系了她的女儿,并鼓励她与他人建立更多联系。在老师和父亲的帮助下,魏终于可以与其他人 (包括她的同学和新朋友) 进行互动和交流。 陪审团的文化/背景信息 作为这里最古老的保险公司,台湾人寿创作了一部电影,以证明它可以听到最弱势群体的意愿。文化和语境两个方面值得注意。“选择性缄默症” 是台湾生活 “课后关爱计划” 中真实而罕见的言语障碍案例,在台湾,人们认为 “三岁生日愿望” 不能被说出,否则就不会实现。 请告诉我们与产品/服务分销的地方或市场有关的品牌 作为这里最古老的保险公司,台湾人寿创作了一部电影,以证明它可以听到最弱势群体的意愿。 台湾的城乡差距问题仍然存在,许多孩子在低收入家庭长大,缺乏教育资源。因此,台湾人寿保险启动了一项 “课后照顾计划”,将教师送到偏远地区照顾急需帮助的孩子。这些老师为孩子们提供长期的关怀和陪伴,以帮助他们克服成长中的困难。

    第三个愿望

    案例简介:Write a short summary of what happens in the film “The Third Wish” is based on a true story about a little girl, Wei, who grew up in a very poor and remote area in Taiwan. Wei was once diagnosed with “Selective Mutism”. Fortunately, she met an earnest volunteer teacher transforming her life completely. The teacher discovered the reason why Wei did not want to speak is seeing her father’s oral cancer, which caused speech difficulties. She believed that by keeping silent, her father would not feel alone. After the teacher talked to Wei’s parents about this condition, Wei’s father started to make some changes. He reached out to her daughter and encouraged her to have more connections with others. Gradually under the assistance of the teacher and her father, Wei could finally interact and communicate with others, including her classmates and newfound friends. Cultural/Context information for the jury As the oldest insurance company here, Taiwan Life created a film to demonstrate that it can hear the wishes of the most vulnerable. Two aspects of culture and context are worth noticing. “Selective Mutism” is a real and rare case of speech disorder in Taiwan Life's “After School Care Program” and in Taiwan people believe that “The Third Birthday Wish” cannot be spoken, or it will not come true. Please tell us about the brand in relation to the locality or market where the product/service is distributed As the oldest insurance company here, Taiwan Life created a film to demonstrate that it can hear the wishes of the most vulnerable. The issue of rural-urban gap in Taiwan still exists, many children grow up in low-income families and lack education resources. Consequently, Taiwan Life Insurance launched an “After School Care Program” which sends teachers to remote areas to take care of children who desperately need help. These teachers provide the children with long term caring and companionship to help them overcome difficulties during their development.

    The Third Wish

    案例简介:写一个关于电影中发生的事情的简短总结 “第三个愿望” 是基于一个真实的故事,讲述了一个小女孩魏某,她在台湾一个非常贫穷和偏远的地区长大。魏曾被诊断为 “选择性缄默症”。 幸运的是,她遇到了一位认真的志愿者老师,彻底改变了她的生活。老师发现魏不愿说话的原因是看到父亲的口腔癌,导致言语困难。她相信,保持沉默,父亲不会感到孤独。 在老师与魏的父母谈论了这种情况后,魏的父亲开始做一些改变。他联系了她的女儿,并鼓励她与他人建立更多联系。在老师和父亲的帮助下,魏终于可以与其他人 (包括她的同学和新朋友) 进行互动和交流。 陪审团的文化/背景信息 作为这里最古老的保险公司,台湾人寿创作了一部电影,以证明它可以听到最弱势群体的意愿。文化和语境两个方面值得注意。“选择性缄默症” 是台湾生活 “课后关爱计划” 中真实而罕见的言语障碍案例,在台湾,人们认为 “三岁生日愿望” 不能被说出,否则就不会实现。 请告诉我们与产品/服务分销的地方或市场有关的品牌 作为这里最古老的保险公司,台湾人寿创作了一部电影,以证明它可以听到最弱势群体的意愿。 台湾的城乡差距问题仍然存在,许多孩子在低收入家庭长大,缺乏教育资源。因此,台湾人寿保险启动了一项 “课后照顾计划”,将教师送到偏远地区照顾急需帮助的孩子。这些老师为孩子们提供长期的关怀和陪伴,以帮助他们克服成长中的困难。

    The Third Wish

    案例简介:Write a short summary of what happens in the film “The Third Wish” is based on a true story about a little girl, Wei, who grew up in a very poor and remote area in Taiwan. Wei was once diagnosed with “Selective Mutism”. Fortunately, she met an earnest volunteer teacher transforming her life completely. The teacher discovered the reason why Wei did not want to speak is seeing her father’s oral cancer, which caused speech difficulties. She believed that by keeping silent, her father would not feel alone. After the teacher talked to Wei’s parents about this condition, Wei’s father started to make some changes. He reached out to her daughter and encouraged her to have more connections with others. Gradually under the assistance of the teacher and her father, Wei could finally interact and communicate with others, including her classmates and newfound friends. Cultural/Context information for the jury As the oldest insurance company here, Taiwan Life created a film to demonstrate that it can hear the wishes of the most vulnerable. Two aspects of culture and context are worth noticing. “Selective Mutism” is a real and rare case of speech disorder in Taiwan Life's “After School Care Program” and in Taiwan people believe that “The Third Birthday Wish” cannot be spoken, or it will not come true. Please tell us about the brand in relation to the locality or market where the product/service is distributed As the oldest insurance company here, Taiwan Life created a film to demonstrate that it can hear the wishes of the most vulnerable. The issue of rural-urban gap in Taiwan still exists, many children grow up in low-income families and lack education resources. Consequently, Taiwan Life Insurance launched an “After School Care Program” which sends teachers to remote areas to take care of children who desperately need help. These teachers provide the children with long term caring and companionship to help them overcome difficulties during their development.

    第三个愿望

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    The Third Wish

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    广告公司: 麦肯 (中国 台北) 制作公司: Fetish Film

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