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    The Third Wish微电影广告营销案例

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    案例简介:

    案例简介:Write a short summary of what happens in the film “The Third Wish” is based on a true story about a little girl, Wei, who grew up in a very poor and remote area in Taiwan. Wei was once diagnosed with “Selective Mutism”. Fortunately, she met an earnest volunteer teacher transforming her life completely. The teacher discovered the reason why Wei did not want to speak is seeing her father’s oral cancer, which caused speech difficulties. She believed that by keeping silent, her father would not feel alone. After the teacher talked to Wei’s parents about this condition, Wei’s father started to make some changes. He reached out to her daughter and encouraged her to have more connections with others. Gradually under the assistance of the teacher and her father, Wei could finally interact and communicate with others, including her classmates and newfound friends. Cultural/Context information for the jury As the oldest insurance company here, Taiwan Life created a film to demonstrate that it can hear the wishes of the most vulnerable. Two aspects of culture and context are worth noticing. “Selective Mutism” is a real and rare case of speech disorder in Taiwan Life's “After School Care Program” and in Taiwan people believe that “The Third Birthday Wish” cannot be spoken, or it will not come true. Please tell us about the brand in relation to the locality or market where the product/service is distributed As the oldest insurance company here, Taiwan Life created a film to demonstrate that it can hear the wishes of the most vulnerable. The issue of rural-urban gap in Taiwan still exists, many children grow up in low-income families and lack education resources. Consequently, Taiwan Life Insurance launched an “After School Care Program” which sends teachers to remote areas to take care of children who desperately need help. These teachers provide the children with long term caring and companionship to help them overcome difficulties during their development.

    The Third Wish

    案例简介:

    The Third Wish

    案例简介:Write a short summary of what happens in the film “The Third Wish” is based on a true story about a little girl, Wei, who grew up in a very poor and remote area in Taiwan. Wei was once diagnosed with “Selective Mutism”. Fortunately, she met an earnest volunteer teacher transforming her life completely. The teacher discovered the reason why Wei did not want to speak is seeing her father’s oral cancer, which caused speech difficulties. She believed that by keeping silent, her father would not feel alone. After the teacher talked to Wei’s parents about this condition, Wei’s father started to make some changes. He reached out to her daughter and encouraged her to have more connections with others. Gradually under the assistance of the teacher and her father, Wei could finally interact and communicate with others, including her classmates and newfound friends. Cultural/Context information for the jury As the oldest insurance company here, Taiwan Life created a film to demonstrate that it can hear the wishes of the most vulnerable. Two aspects of culture and context are worth noticing. “Selective Mutism” is a real and rare case of speech disorder in Taiwan Life's “After School Care Program” and in Taiwan people believe that “The Third Birthday Wish” cannot be spoken, or it will not come true. Please tell us about the brand in relation to the locality or market where the product/service is distributed As the oldest insurance company here, Taiwan Life created a film to demonstrate that it can hear the wishes of the most vulnerable. The issue of rural-urban gap in Taiwan still exists, many children grow up in low-income families and lack education resources. Consequently, Taiwan Life Insurance launched an “After School Care Program” which sends teachers to remote areas to take care of children who desperately need help. These teachers provide the children with long term caring and companionship to help them overcome difficulties during their development.

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    The Third Wish

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    广告公司: 麦肯 (中国 台北) 制作公司: Fetish Film

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