STAX|海报/平面|广告营销案例【ADGuider广告指南】

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STAX

案例简介：STAX 允许学生在 20 年内制定自己的投资策略，并查看他们的结果与其他学生和计算机 (“市场”) 的对比。随着游戏持续 20 分钟，学生们将他们的储蓄分配给七个不同的储蓄和投资选择 (储蓄账户、 CDs 、指数基金、股票、债券、商品和黄金)。他们会及时获得关于这些资产的经验教训，并通过一些行为 “推动” 让他们采取行动。当他们经历市场波动时，他们的信念将受到考验。他们会击败市场吗？他们将不得不玩它来找出答案。

STAX

案例简介：STAX allows students to chart their own investment strategy over a 20-year period and see how their results stack up against other students and the computer (“the market”). As the game unfolds over 20 minutes, students allocate their savings among seven distinct saving and investment choices (savings account, CDs, index funds, stocks, bonds, commodities and gold). They receive just-in-time lessons about each of these assets and some behavioral “nudges” to get them to act. Their convictions will be tested as they experience the volatility of the markets. Will they beat the market? They will have to play it to find out.