Shady Sam|装置,活动|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

阴暗的山姆

案例简介：美国人在借钱时却完全不了解贷款的运作方式。而且他们绝对不了解贷款条款是如何被操纵的。难怪美国的集体债务是14万亿美元。输入Shady Sam，这是一款为青少年制作的浏览器游戏，但实际上每个美国人都应该玩。它通过让你扮演一个阴暗的贷款人来教贷款条款的技巧。游戏的目标: 发放让你的公司赚钱最多的贷款。敲诈毫无戒心的借款人。给你的桌子买些很酷的东西。到目前为止的结果是: 超过200,000个孩子在现实生活中永远不会被贷款人敲诈。

阴暗的山姆

案例简介：Americans are borrowing money without totally understanding how loans work. And they definitely don’t understand how loan terms are manipulated. No wonder the US’s collective debt is $14 trillion. Enter Shady Sam, a browser game made for teens, but really something every American should play. It teaches the tricks of loan terms by having you play as a shady lender. The goal of the game: issue loans that make your company the most money. Rip off unsuspecting borrowers. Get cool stuff for your desk. The results so far: over 200,000 kids who will never be ripped off by a lender in real life.