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哦，你好，美女
案例简介：为了代表英国美容业的声音，意见和需求而成立的非营利组织英国美容委员会 (British Beauty Council) 透露了一项重大的新运动，以鼓励人们重返沙龙并投资于美容。该推动力是与创意机构M & C Saatchi合作开发的。为了应对新型冠状病毒肺炎对该行业的影响，随着沙龙和美容品牌的重创，“哦，你好美容” 旨在扭转这种下降趋势，让人们预订去看美容专业人士，并在网上或商店购买美容产品，通过展示美丽如何帮助我们感受到最好的感觉，并提醒人们获得专业的接触是多么神奇。由于许多人在封锁期间被迫做自己的美容护理，这项运动发挥了人类对当你把美容护理掌握在自己手中时会发生什么的洞察力，而不是去专业人士。丰富多彩的、大胆的插图是对神话般的美丽的庆祝，它如何让你感到积极和振奋，并提醒人们这个行业是开放的，为客户做好了准备。处决的行话是: “美容行业现在已经为您准备好了” 和 # OHHELLOBEAUTY标签。由英国M & C Saatchi为英国美容委员会创建的综合广告，类别为: 美容。
哦，你好，美女
案例简介：The British Beauty Council, the not-for-profit organisation founded to represent the voices, opinions and needs of the British beauty industry, has revealed a major new campaign to encourage people to return to salons and invest in beauty. The push was developed in partnership with creative agency M&C Saatchi. In response to the impact of Covid-19 on the industry, with salons and beauty brands hit hard, “Oh hello beauty” aims to reverse the decline, getting people booking to see a beauty professional, and buying beauty products online or in shops, by showing how beauty can help us feel our best and reminding people how amazing it is to get the professional touch. With many people forced to do their own beauty treatments during lockdown, the campaign plays on the human insights we can all relate to about what happens when you take beauty treatments into your own hands, rather than going to the professionals. The colourful, bold illustrations are a celebration of how fabulous beauty is, how it can make you feel positive and uplifted, and a reminder that the industry is open and ready for customers. The executions carry the line: “The beauty industry is ready for you now” and the hashtag #OHHELLOBEAUTY. Integrated advertisement created by M&C Saatchi, United Kingdom for British Beauty Council, within the category: Beauty.
Oh hello beauty
案例简介：为了代表英国美容业的声音，意见和需求而成立的非营利组织英国美容委员会 (British Beauty Council) 透露了一项重大的新运动，以鼓励人们重返沙龙并投资于美容。该推动力是与创意机构M & C Saatchi合作开发的。为了应对新型冠状病毒肺炎对该行业的影响，随着沙龙和美容品牌的重创，“哦，你好美容” 旨在扭转这种下降趋势，让人们预订去看美容专业人士，并在网上或商店购买美容产品，通过展示美丽如何帮助我们感受到最好的感觉，并提醒人们获得专业的接触是多么神奇。由于许多人在封锁期间被迫做自己的美容护理，这项运动发挥了人类对当你把美容护理掌握在自己手中时会发生什么的洞察力，而不是去专业人士。丰富多彩的、大胆的插图是对神话般的美丽的庆祝，它如何让你感到积极和振奋，并提醒人们这个行业是开放的，为客户做好了准备。处决的行话是: “美容行业现在已经为您准备好了” 和 # OHHELLOBEAUTY标签。由英国M & C Saatchi为英国美容委员会创建的综合广告，类别为: 美容。
Oh hello beauty
案例简介：The British Beauty Council, the not-for-profit organisation founded to represent the voices, opinions and needs of the British beauty industry, has revealed a major new campaign to encourage people to return to salons and invest in beauty. The push was developed in partnership with creative agency M&C Saatchi. In response to the impact of Covid-19 on the industry, with salons and beauty brands hit hard, “Oh hello beauty” aims to reverse the decline, getting people booking to see a beauty professional, and buying beauty products online or in shops, by showing how beauty can help us feel our best and reminding people how amazing it is to get the professional touch. With many people forced to do their own beauty treatments during lockdown, the campaign plays on the human insights we can all relate to about what happens when you take beauty treatments into your own hands, rather than going to the professionals. The colourful, bold illustrations are a celebration of how fabulous beauty is, how it can make you feel positive and uplifted, and a reminder that the industry is open and ready for customers. The executions carry the line: “The beauty industry is ready for you now” and the hashtag #OHHELLOBEAUTY. Integrated advertisement created by M&C Saatchi, United Kingdom for British Beauty Council, within the category: Beauty.
哦，你好，美女
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Oh hello beauty
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