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好人指南
案例简介：创意机构M & C Saatchi推出了《好人指南》，这是一套简单的规则，供男性遵循，以使女性在街上感到更安全。该指南是由M & C Saatchi创意团队Camila Gurgel和Ieva Paulina构思和开发的，旨在回应当前围绕我们街道安全的讨论，全国各地的男性都在询问他们如何做更多的事情来帮助女性感到安全。《好人指南》旨在帮助男性意识到，即使是 “好人” 也可以被视为一种威胁，他们可以在帮助女性在街上感到更舒适方面发挥作用。该指南提供了一套七种快速且易于遵循的规则，男性可以在外出和外出时采用这些规则，以帮助女性感到安全，并承认采取预防措施 “避免” 受到骚扰不是女性的责任。指南中的规则包括 “不要走在她身后”，“把手放下来” 和 “过马路”。最后一条规则是 “教育你的伴侣”，邀请男人帮助在他们的朋友中传播这个词。为了帮助扩大竞选活动，M & C Saatchi与旨在帮助结束暴力侵害妇女和儿童行为的慈善机构Solace Women's Aid合作，该计划旨在帮助男性更好地了解女性在工作场所及其他领域所面临的挑战。该计划还旨在引发关于男性作为女性积极盟友的角色的对话，并呼吁男性采取行动，以了解如何成为积极的旁观者，采取措施确保安全，例如召集虐待者，报告虐待行为并防止情况升级。慈善合作伙伴Solace Women's Aid提供了有关如何执行此操作的更多详细信息，人们可以从goodguysguide.co.uk网站下载。创造性地，竞选英雄用简单明了的全型视觉效果制定了七个规则，并引入了令人难忘的，古怪的彩色人物，以非常有说服力的方式说明女性面临的情况。《好男人指南》可以在网上找到，通过社交渠道和户外活动。Ocean Outdoor在英国各地城市的高度行人专用区提供了17个户外场所，使该运动能够在女性经常感到最不舒服的地方传达其信息，并旨在在他们可以并应该采取行动让女性感到更安全的地方接触男性。由英国M & C Saatchi为M & C Saatchi创建的综合广告，类别为: 公共利益，非政府组织。
好人指南
案例简介：Creative agency M&C Saatchi is launching the Good Guys Guide, a set of simple rules for men to follow in order to make women feel safer on the streets. Conceived and developed by M&C Saatchi creative team Camila Gurgel and Ieva Paulina, the guide has been created in response to the current conversation around safety on our streets, with men across the nation asking how they can do more to help women feel safe. The Good Guys Guide seeks to help men realise that even “good guys” can be perceived as a threat, and that they have a role to play in helping women feel more comfortable when out on the streets. The guide offers a set of seven quick and easy-to-follow rules that men can adopt when out and about in order to help women feel safe, acknowledging that it’s not women’s responsibility to take precautions to “avoid” being harassed. The rules featured in the guide include “Don’t walk behind her”, “Hood down hands out" and “Cross the street”. The last rule, “Educate your mates” invites men to help spread the word amongst their friends. To help amplify the campaign, M&C Saatchi has partnered with Solace Women’s Aid, a charity which aims to help end violence against women and children, and Token Man, an initiative which works to help men better understand the challenges faced by women in the workplace and beyond. The push also aims to spark a conversation about men’s role as active allies to women, with a call-to-action for men to find out how to be a positive bystander, taking steps to ensure safety such as calling out abusers, reporting abuse and preventing situations from escalating. Charity partner Solace Women’s Aid has provided more details on how to do this, which people can download from the goodguysguide.co.uk website. Creatively, the campaign heroes its seven rules with straightforward all-type visuals and introduces memorable, quirky colourful figures to illustrate the situations women face in a very didactic way. The Good Guys Guide can be found online at , with activity running across social channels and out-of-home. Ocean Outdoor has provided 17 outdoor sites in highly pedestrianised areas in cities across the UK, enabling the campaign to deliver its message in the very places that women can often feel the most uncomfortable, and aiming to reach men in the locations where they can and should take action to make women feel safer. Integrated advertisement created by M&C Saatchi, United Kingdom for M&C Saatchi, within the category: Public Interest, NGO.
Good Guys Guide
案例简介：创意机构M & C Saatchi推出了《好人指南》，这是一套简单的规则，供男性遵循，以使女性在街上感到更安全。该指南是由M & C Saatchi创意团队Camila Gurgel和Ieva Paulina构思和开发的，旨在回应当前围绕我们街道安全的讨论，全国各地的男性都在询问他们如何做更多的事情来帮助女性感到安全。《好人指南》旨在帮助男性意识到，即使是 “好人” 也可以被视为一种威胁，他们可以在帮助女性在街上感到更舒适方面发挥作用。该指南提供了一套七种快速且易于遵循的规则，男性可以在外出和外出时采用这些规则，以帮助女性感到安全，并承认采取预防措施 “避免” 受到骚扰不是女性的责任。指南中的规则包括 “不要走在她身后”，“把手放下来” 和 “过马路”。最后一条规则是 “教育你的伴侣”，邀请男人帮助在他们的朋友中传播这个词。为了帮助扩大竞选活动，M & C Saatchi与旨在帮助结束暴力侵害妇女和儿童行为的慈善机构Solace Women's Aid合作，该计划旨在帮助男性更好地了解女性在工作场所及其他领域所面临的挑战。该计划还旨在引发关于男性作为女性积极盟友的角色的对话，并呼吁男性采取行动，以了解如何成为积极的旁观者，采取措施确保安全，例如召集虐待者，报告虐待行为并防止情况升级。慈善合作伙伴Solace Women's Aid提供了有关如何执行此操作的更多详细信息，人们可以从goodguysguide.co.uk网站下载。创造性地，竞选英雄用简单明了的全型视觉效果制定了七个规则，并引入了令人难忘的，古怪的彩色人物，以非常有说服力的方式说明女性面临的情况。《好男人指南》可以在网上找到，通过社交渠道和户外活动。Ocean Outdoor在英国各地城市的高度行人专用区提供了17个户外场所，使该运动能够在女性经常感到最不舒服的地方传达其信息，并旨在在他们可以并应该采取行动让女性感到更安全的地方接触男性。由英国M & C Saatchi为M & C Saatchi创建的综合广告，类别为: 公共利益，非政府组织。
Good Guys Guide
案例简介：Creative agency M&C Saatchi is launching the Good Guys Guide, a set of simple rules for men to follow in order to make women feel safer on the streets. Conceived and developed by M&C Saatchi creative team Camila Gurgel and Ieva Paulina, the guide has been created in response to the current conversation around safety on our streets, with men across the nation asking how they can do more to help women feel safe. The Good Guys Guide seeks to help men realise that even “good guys” can be perceived as a threat, and that they have a role to play in helping women feel more comfortable when out on the streets. The guide offers a set of seven quick and easy-to-follow rules that men can adopt when out and about in order to help women feel safe, acknowledging that it’s not women’s responsibility to take precautions to “avoid” being harassed. The rules featured in the guide include “Don’t walk behind her”, “Hood down hands out" and “Cross the street”. The last rule, “Educate your mates” invites men to help spread the word amongst their friends. To help amplify the campaign, M&C Saatchi has partnered with Solace Women’s Aid, a charity which aims to help end violence against women and children, and Token Man, an initiative which works to help men better understand the challenges faced by women in the workplace and beyond. The push also aims to spark a conversation about men’s role as active allies to women, with a call-to-action for men to find out how to be a positive bystander, taking steps to ensure safety such as calling out abusers, reporting abuse and preventing situations from escalating. Charity partner Solace Women’s Aid has provided more details on how to do this, which people can download from the goodguysguide.co.uk website. Creatively, the campaign heroes its seven rules with straightforward all-type visuals and introduces memorable, quirky colourful figures to illustrate the situations women face in a very didactic way. The Good Guys Guide can be found online at , with activity running across social channels and out-of-home. Ocean Outdoor has provided 17 outdoor sites in highly pedestrianised areas in cities across the UK, enabling the campaign to deliver its message in the very places that women can often feel the most uncomfortable, and aiming to reach men in the locations where they can and should take action to make women feel safer. Integrated advertisement created by M&C Saatchi, United Kingdom for M&C Saatchi, within the category: Public Interest, NGO.
好人指南
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Good Guys Guide
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