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案例简介:
Under Armour: The Legend of Tom Brady by Droga5
案例简介:
Under Armour: The Legend of Tom Brady by Droga5
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Under Armour: The Legend of Tom Brady by Droga5
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After the New England Patriots made a massive comeback to beat the Atlanta Falcons in overtime, Under Armour released an ad to congratulate Tom Brady on his fifth Super Bowl win.The hokey ad features Bostonians marveling over the famed quarterback and the fact that he was able to clinch another Super Bowl championship at the age of 39. The video is meant to illustrate just how much of an icon Brady is in New England – at one point, a local woman deadpans that every kid in the Boston neighborhood of Dorchester “legally has to be named Tom or Brady.”Brady was one of the many athletes to star in Under Armour’s “Rule Yourself” campaign, which launched in 2015 and featured ballerina Misty Copeland, NBA star Stephen Curry and pro golfer Jordan Spieth.CreditsCreative Chairman: David DrogaChief Creative Officer: Ted RoyerCreative Director: Ray SmilingCopywriter: Craig GerringerArt Director: Conner TobiasonChief Creation Officer: Sally-Ann DaleCo-Director of Film Production: Jesse BrihnCo-Director of Film Production: Bryan LitmanSenior Producer, Film: Perry KornblumBusiness Affairs Manager: Mairead MurraySenior Interactive Producer: Michael BucchinoGlobal Chief Strategy Officer: Jonny BauerGroup Strategy Director: Will DavieStrategist: Newman GrangerCommunications Strategy Director: Hillary HeathSenior Communications Strategist: Kathryn RuoccoExecutive Group Director: Julian CheeversGroup Account Director: Shane ChastangAccount Director: Lucy SantilliAssociate Account Manager: Megan HaggertyGroup Project Manager: Bill WilsonProduction Company: Droga5 StudiosDirector: Brian LanninExecutive Producer: Scott ChinnProducer: Sara Vander HornEditorial: Droga5 StudiosEditor: Matt BadgerExecutive Producer: Scott ChinnProducer: CJ TrahanPost Production: RCO / TelecineProducer: Sheina DaoMusic: Score a Score, The Dawn_2Sound: Droga5 StudiosMixer: Jesse Peterson
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