营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    纽约时报: Droga5的无所畏惧

    案例简介:

    纽约时报: Droga5的无所畏惧

    案例简介:

    The New York Times: Fearlessness by Droga5

    案例简介:

    The New York Times: Fearlessness by Droga5

    案例简介:

    纽约时报: Droga5的无所畏惧

    暂无简介

    The New York Times: Fearlessness by Droga5

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Droga5

    案例详情

    With a series of campaign films, ‘The Truth is Worth It,’ The New York Times has centered on the thought that “the truth doesn’t report itself.”The latest film in the series furthers the idea that you need a journalist with drive to bring the truth to light. ‘Fearlessness’ shows the lengths that one of its journalists – Rukmini Callimachi – goes to uncover the truth about the Islamic State, despite the increasing dangers and threats that stand in her way.The film follows Callimachi’s search for global terrorism and the caliphate of the Islamic State, exploring the constant risk, fearlessness and instinct she requires to follow the truth from home soil to warzones, through threatening situations, developing sources and information across the globe.The style of the film, like the others in the series, follows a sped-up timeline. While it’s only two minutes in length, the viewer feels both the excitement and the tedium of Callimachi’s search, from finding a defector from the Islamic State to multiple trips to Iraq, including dangerous trips to the frontlines and spending the night on a roof as gunfire whizzed around, to times when the trail went cold and the story stalled. Through jarring POV clips to the clacking with dynamic type updates, the viewer is drawn into Callimachi’s world as she finally discovers the truth.CreditsClient The New York TimesAgency Droga5 NYCreative Chairman David DrogaChief Creative Officer Neil HeymannExecutive Creative Director Tim GordonCreative Director Laurie HowellCreative Director Toby Treyer-EvansDesign Director Nate MooreDesigner Eli HochbergChief Creation Officer Sally-Ann DaleDirector of Film Production Jesse BrihnAssociate Director of Film Production Ruben MercadalSenior Producer, Film Topher CochraneSenior Producer, Film Brandon ChenAssociate Producer, Film Holly SchusslerMusic Supervisor Mike LadmanDirector of Business Affairs Jocelyn HowardSenior Business Affairs Manager Whitney VoseGlobal Chief Strategy Officer Jonny BauerHead of Strategy Harry Román-TorresStrategy Director Nick MaschmeyerHead of Communications Strategy Dean Challis Group Communications Strategy Director Samantha Deevy Senior Communications Strategist Jay PotashData Strategy Director Ryan MillerGroup Account Director Courtney RussellAccount Director Ola AbayomiAccount Manager Tehjal SuriSenior Project Manager Caroline KosseJunior Project Manager Amanda CohenClient The New York TimesMeredith Kopit Levien EVP & Chief Operating OfficerDavid Rubin Chief Marketing OfficerAmy Weisenbach Senior VP, MarketingIain Newton Brand StrategySabena Gupta Director, Brand StrategyLaura Forde Executive Creative Director, MarketingTaylor Gandossy Senior Writer, BrandBrenna King Schleifer Brand & Media Insights DirectorJanis Huang Executive Director, Media StrategyPeter Lauer Senior Manager, Media StrategyBlair Ecton Senior Project ManagerProduction Company FurlinedDirectors Daniel Lindsay and TJ MartinPresident Diane McArterExecutive Producer/Director of Development Ben Davies Executive Producer David ThorneEditorial Final CutEditor Jim HeltonAssistant Editor Chris Rizzo, Sophie Solomon, Alyce MuhammedExecutive Producer Sarah RoebuckHead of Production Penny EnsleyProducer Lareysa SmithPost Production Significant OthersProducer Alek Rost, Kyra HendricksAnimator Phil BrooksCreative Director Dirk GreeneVFX Artist Betty CameronVFX Artist Jenna DeAngelisColor Company 3Senior Colorist Tom PooleColorist Sophie BorupProducer Alexandra LubranoMusicComposers Danny Bensi & Saunder JurriaansSound Wave Studios NYSound Designer/Mixer Aaron ReynoldsSound Designer/Mixer Ed DownhamExecutive Producer Vicky Ferraro

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入