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纽约时报: Droga5的无所畏惧
案例简介:
纽约时报: Droga5的无所畏惧
案例简介:
The New York Times: Fearlessness by Droga5
案例简介:
The New York Times: Fearlessness by Droga5
案例简介:
纽约时报: Droga5的无所畏惧
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The New York Times: Fearlessness by Droga5
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With a series of campaign films, ‘The Truth is Worth It,’ The New York Times has centered on the thought that “the truth doesn’t report itself.”The latest film in the series furthers the idea that you need a journalist with drive to bring the truth to light. ‘Fearlessness’ shows the lengths that one of its journalists – Rukmini Callimachi – goes to uncover the truth about the Islamic State, despite the increasing dangers and threats that stand in her way.The film follows Callimachi’s search for global terrorism and the caliphate of the Islamic State, exploring the constant risk, fearlessness and instinct she requires to follow the truth from home soil to warzones, through threatening situations, developing sources and information across the globe.The style of the film, like the others in the series, follows a sped-up timeline. While it’s only two minutes in length, the viewer feels both the excitement and the tedium of Callimachi’s search, from finding a defector from the Islamic State to multiple trips to Iraq, including dangerous trips to the frontlines and spending the night on a roof as gunfire whizzed around, to times when the trail went cold and the story stalled. Through jarring POV clips to the clacking with dynamic type updates, the viewer is drawn into Callimachi’s world as she finally discovers the truth.CreditsClient The New York TimesAgency Droga5 NYCreative Chairman David DrogaChief Creative Officer Neil HeymannExecutive Creative Director Tim GordonCreative Director Laurie HowellCreative Director Toby Treyer-EvansDesign Director Nate MooreDesigner Eli HochbergChief Creation Officer Sally-Ann DaleDirector of Film Production Jesse BrihnAssociate Director of Film Production Ruben MercadalSenior Producer, Film Topher CochraneSenior Producer, Film Brandon ChenAssociate Producer, Film Holly SchusslerMusic Supervisor Mike LadmanDirector of Business Affairs Jocelyn HowardSenior Business Affairs Manager Whitney VoseGlobal Chief Strategy Officer Jonny BauerHead of Strategy Harry Román-TorresStrategy Director Nick MaschmeyerHead of Communications Strategy Dean Challis Group Communications Strategy Director Samantha Deevy Senior Communications Strategist Jay PotashData Strategy Director Ryan MillerGroup Account Director Courtney RussellAccount Director Ola AbayomiAccount Manager Tehjal SuriSenior Project Manager Caroline KosseJunior Project Manager Amanda CohenClient The New York TimesMeredith Kopit Levien EVP & Chief Operating OfficerDavid Rubin Chief Marketing OfficerAmy Weisenbach Senior VP, MarketingIain Newton Brand StrategySabena Gupta Director, Brand StrategyLaura Forde Executive Creative Director, MarketingTaylor Gandossy Senior Writer, BrandBrenna King Schleifer Brand & Media Insights DirectorJanis Huang Executive Director, Media StrategyPeter Lauer Senior Manager, Media StrategyBlair Ecton Senior Project ManagerProduction Company FurlinedDirectors Daniel Lindsay and TJ MartinPresident Diane McArterExecutive Producer/Director of Development Ben Davies Executive Producer David ThorneEditorial Final CutEditor Jim HeltonAssistant Editor Chris Rizzo, Sophie Solomon, Alyce MuhammedExecutive Producer Sarah RoebuckHead of Production Penny EnsleyProducer Lareysa SmithPost Production Significant OthersProducer Alek Rost, Kyra HendricksAnimator Phil BrooksCreative Director Dirk GreeneVFX Artist Betty CameronVFX Artist Jenna DeAngelisColor Company 3Senior Colorist Tom PooleColorist Sophie BorupProducer Alexandra LubranoMusicComposers Danny Bensi & Saunder JurriaansSound Wave Studios NYSound Designer/Mixer Aaron ReynoldsSound Designer/Mixer Ed DownhamExecutive Producer Vicky Ferraro
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