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150 英尺的超棒
案例简介：每个避难所都被完全改造成一个虚拟水族馆。从半透明的海带覆盖的屋顶，到装饰着沙丁鱼群的侧板，公共汽车乘客和旁观者都觉得自己完全淹没在水生环境中。使用触摸屏，用户选择 “潜入”，并开始下降 “150 英尺的令人敬畏”。 “用户在下降的每个级别遇到不同的动物，与海龟、沙丁鱼和水母互动。然后，他们会被提示摆姿势拍照，这张照片会生成一张个性化的明信片，可以保存到他们的智能手机上，或者上传到他们的 Facebook 和 Twitter 账户上。一名通勤者在推特上写道，“蒙特利湾水族馆的触摸屏互动展示让等待 MUNI 变得有趣。"
150 英尺的超棒
案例简介：Each shelter has been completely transformed into a virtual aquarium. From the translucent, kelp-covered roof, to the side panels that are decorated with schools of sardines, bus riders and bystanders feel as if they are completely submerged in an aquatic environment. Using a touchscreen, the user selects “Dive In” and begins to descend “150 Feet of Awesome.” The user meets different animals at each level of the descent, interacting with sea turtles, sardines, and jellyfish. They are then prompted to pose for a photo, which generates a personalized postcard that can be saved to their smartphone, or uploaded to their Facebook and Twitter accounts. One commuter tweeted, “That touch screen interactive Monterey Bay Aquarium display made even waiting for MUNI fun.”
150 Feet of Awesome
案例简介：每个避难所都被完全改造成一个虚拟水族馆。从半透明的海带覆盖的屋顶，到装饰着沙丁鱼群的侧板，公共汽车乘客和旁观者都觉得自己完全淹没在水生环境中。使用触摸屏，用户选择 “潜入”，并开始下降 “150 英尺的令人敬畏”。 “用户在下降的每个级别遇到不同的动物，与海龟、沙丁鱼和水母互动。然后，他们会被提示摆姿势拍照，这张照片会生成一张个性化的明信片，可以保存到他们的智能手机上，或者上传到他们的 Facebook 和 Twitter 账户上。一名通勤者在推特上写道，“蒙特利湾水族馆的触摸屏互动展示让等待 MUNI 变得有趣。"
150 Feet of Awesome
案例简介：Each shelter has been completely transformed into a virtual aquarium. From the translucent, kelp-covered roof, to the side panels that are decorated with schools of sardines, bus riders and bystanders feel as if they are completely submerged in an aquatic environment. Using a touchscreen, the user selects “Dive In” and begins to descend “150 Feet of Awesome.” The user meets different animals at each level of the descent, interacting with sea turtles, sardines, and jellyfish. They are then prompted to pose for a photo, which generates a personalized postcard that can be saved to their smartphone, or uploaded to their Facebook and Twitter accounts. One commuter tweeted, “That touch screen interactive Monterey Bay Aquarium display made even waiting for MUNI fun.”
150 英尺的超棒
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150 Feet of Awesome
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基本信息
- 广告品牌： Monterey Bay Aquarium
- 发布日期： 2012-07-18
- 行业领域： 生活服务 , 旅游/娱乐
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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