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分享爱-巴特站统治
案例简介：7月，旧金山的鲍威尔街巴特站呈现出海洋的氛围, 当蒙特雷湾水族馆接管整个车站时，总部位于奥克兰的机构 EVB 发起了 “分享爱” 运动。这场大规模的收购活动以 200 多件印刷品、 40 个独特的创意元素和 11 个独特的角色为特色，在水下创造了一种奇迹感, 点击水族馆心爱的动物，亲自邀请巴特骑手在蒙特雷海岸面对面拜访他们。 随着鲍威尔街站的全面接管，EVB 创造了一种身临其境的水族馆体验，包括海带森林和开阔的海洋环境，以及动物自己发布的头条新闻。蒙特利湾水族馆对鲍威尔街车站的收购是迄今为止最大、最广泛的巴特车站收购之一。 通过 “分享爱” 活动，EVB 寻求与消费者建立情感联系, 同时提醒旧金山和郊区海湾地区的居民，世界上最好和最受尊敬的水族馆之一就位于他们自己的后院的海岸。蒙特利湾水族馆每年为近 200万游客提供无与伦比的体验。
分享爱-巴特站统治
案例简介：For the month of July, the Powell Street BART station in San Francisco takes on an oceanic vibe, as the Monterey Bay Aquarium takes over the entire station with its "Share the Love" campaign by Oakland-based agency EVB. The large-scale takeover campaign, which features more than 200 printed pieces, 40 unique creative elements and 11 unique characters, creates a sense of wonder under the water, and taps the Aquarium's beloved animals to personally invite BART riders to visit them face-to-face down the coast in Monterey. With the total takeover of the Powell Street Station, EVB has created an immersive aquarium experience, complete with kelp forests and open ocean environments, and headlines delivered by the animals themselves. The Monterey Bay Aquarium's Powell Street Station takeover is one of the biggest, most extensive BART station takeovers to date. With the "Share the Love" campaign, EVB seeks to make an emotional connection with consumers, as well as remind San Franciscans and suburban Bay Area residents that one of the world's best and most admired aquariums is located just down the coast in their own backyard. The Monterey Bay Aquarium provides an unparalleled experience to nearly two million visitors each year.
Share the Love - BART Station Domination
案例简介：7月，旧金山的鲍威尔街巴特站呈现出海洋的氛围, 当蒙特雷湾水族馆接管整个车站时，总部位于奥克兰的机构 EVB 发起了 “分享爱” 运动。这场大规模的收购活动以 200 多件印刷品、 40 个独特的创意元素和 11 个独特的角色为特色，在水下创造了一种奇迹感, 点击水族馆心爱的动物，亲自邀请巴特骑手在蒙特雷海岸面对面拜访他们。 随着鲍威尔街站的全面接管，EVB 创造了一种身临其境的水族馆体验，包括海带森林和开阔的海洋环境，以及动物自己发布的头条新闻。蒙特利湾水族馆对鲍威尔街车站的收购是迄今为止最大、最广泛的巴特车站收购之一。 通过 “分享爱” 活动，EVB 寻求与消费者建立情感联系, 同时提醒旧金山和郊区海湾地区的居民，世界上最好和最受尊敬的水族馆之一就位于他们自己的后院的海岸。蒙特利湾水族馆每年为近 200万游客提供无与伦比的体验。
Share the Love - BART Station Domination
案例简介：For the month of July, the Powell Street BART station in San Francisco takes on an oceanic vibe, as the Monterey Bay Aquarium takes over the entire station with its "Share the Love" campaign by Oakland-based agency EVB. The large-scale takeover campaign, which features more than 200 printed pieces, 40 unique creative elements and 11 unique characters, creates a sense of wonder under the water, and taps the Aquarium's beloved animals to personally invite BART riders to visit them face-to-face down the coast in Monterey. With the total takeover of the Powell Street Station, EVB has created an immersive aquarium experience, complete with kelp forests and open ocean environments, and headlines delivered by the animals themselves. The Monterey Bay Aquarium's Powell Street Station takeover is one of the biggest, most extensive BART station takeovers to date. With the "Share the Love" campaign, EVB seeks to make an emotional connection with consumers, as well as remind San Franciscans and suburban Bay Area residents that one of the world's best and most admired aquariums is located just down the coast in their own backyard. The Monterey Bay Aquarium provides an unparalleled experience to nearly two million visitors each year.
分享爱-巴特站统治
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Share the Love - BART Station Domination
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