[D]IVERSITY + [D]ESIGN = [B]IENNIAL|短视频|广告营销案例【ADGuider广告指南】

[D] 大学 + [D] ESIGN = [B] IENNIAL

案例简介：简要解释为了代表巴西设计的历史路径，强调展览中元素的多样性，品牌应该实现这些概念, 一个图形解决方案能够与公众建立对话，而不是只与该领域的专业人士。描述客户的简报为巴西第四届国家设计双年展创造视觉形象。这项活动将在该国第3 个最大的州府举行，主题是 “巴西多样性”。为此，我们决定利用我们的多重多样性作为起点: 自然资源多样性、多元化和工业/手工制作。结果应该像人类通过设计记录的无限可能性一样灵活。设计过程我们创建了一个可变身份，其中两个字母 “D” (代表设计和多样性) 以不同类型为特色，交替形成 “B” (代表两年一次)。这些变奏曲代表了展览中的不同主题，如珠宝、流动性、手工工艺品、家具等，进一步强调了两年一度的主题: 巴西文化多样性。为了在城市周围宣传这项活动，设立了名为 “B” 图腾的城市标志。除了作为标志，他们还指出了展示两年一次展览地点的途径。通过与城市场景的融合，图腾重申了设计在人们日常生活中的存在。结果 -80.000 参观者参观展品; -两年期官方网站点击 133.000 次; -海报研讨会: 参与者可以选择自己的 “Ds” 组合来形成 “B”。通过这种方式，参与者创造了他们自己的个人解释，并增加了如何以图形方式表示双年展的多样性。

[D] 大学 + [D] ESIGN = [B] IENNIAL

案例简介：Brief Explanation In order to represent the historical path of Brazilian design and emphasize the diversity of the elements featured in the shows, the brand should materialize such concepts, with a graphic solution able to establish a dialogue with the public at large rather than only with professionals from the field. Describe the brief from the client Create the visual identity for the 4th national design biennial in Brazil. The event, to be held in the 3rd largest state capital in the country, presented the theme “Brazilian Diversity”. To do so, we decided to use our multiple diversities as a starting point: natural resources diversity, plurality and industrial/handmade production. The result should then be as flexible as the infinite possibilities for manifestations of the record of the ages of man through design. Design Process We created a variable identity, in which two letters “D” (representing Design and Diversity) featured in different types, alternating to form a “B” (representing Biennial). The variations represent the different topics featured in the shows, such as jewelry, mobility, handmade crafts, furniture, among others, emphasizing even further the main theme of the Biennial: Brazilian cultural diversity. To promote the event around the city, urban signage called “B” totems were set up. In addition to functioning as signage, they pointed out a path that unveiled the Biennial exhibition sites. By mingling with the urban scene, the totems restated the presence of design in people’s day-to-day lives. Results — 80.000 visitors to the exhibits; — 133.000 hits on the official Biennial website; — Poster Workshop: participants could choose their own combination of “Ds” to form a “B”. In this way participants created their own individual interpretation, and added to the diversity, of how the Biennial should be represented graphically.