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    DAURO OLIVEIRA ORTHODONTICS CLINIC SIGNAGE短视频广告营销案例

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    DAURO OLIVEIRA 正畸诊所标牌

    案例简介:简要解释 该项目面临的主要挑战是开发一个标牌系统,能够为用户在正畸治疗方面创造积极的体验。 描述客户的简报 为正畸诊所创建一个标牌系统。 描述你是如何到达最终设计的 Dauro Oliveira 正畸诊所标牌项目的概念源于正畸设备中使用的部件,更具体地说是支架和橡皮筋。然后创建了一系列象形图,以及基于图纸和这些元素中使用的材料的数字。结果刺激用户与治疗环境积极互动,将审美感知从疼痛和抑制的想法转移到能够引发美妙微笑的解决方案。 表明市场的结果有多成功: 对诊所使用的材料进行调整,以产生适合正畸办公室环境的视觉解决方案,这是该项目设计解决方案卓越的主要特征。利用这种适宜性在治疗环境中与用户建立友好关系是开发标牌系统的战略追索。

    DAURO OLIVEIRA 正畸诊所标牌

    案例简介:Brief Explanation The main challenge the project faced was to develop a signage system able to create a positive experience for the user regarding the orthodontics treatment. Describe the brief from the client Create a signage system for an orthodontics clinic. Description of how you arrived at the final design The concept of the signage project for the Dauro Oliveira orthodontics clinic stemmed from the pieces used in the orthodontic equipment, more specifically the brackets and the rubber bands. A family of pictograms was then created, along with numbers based on the drawing and on the materials used in these elements. The result stimulates the user to positively interact with the treatment environment, moving the aesthetic perception away from the idea of pain and inhibition towards a solution that is able to elicit wonderful smiles. Indication of how successful the outcome was in the market: The adaptation of materials used by the clinic to produce a visual solution suitable to the environment in the orthodontics office is the main factor that characterises the excellence of this project’s design solution. Taking advantage of that suitability in the creation of a friendly relationship with the user in the treatment environment was a strategic recourse for the development of the signage system.

    DAURO OLIVEIRA ORTHODONTICS CLINIC SIGNAGE

    案例简介:简要解释 该项目面临的主要挑战是开发一个标牌系统,能够为用户在正畸治疗方面创造积极的体验。 描述客户的简报 为正畸诊所创建一个标牌系统。 描述你是如何到达最终设计的 Dauro Oliveira 正畸诊所标牌项目的概念源于正畸设备中使用的部件,更具体地说是支架和橡皮筋。然后创建了一系列象形图,以及基于图纸和这些元素中使用的材料的数字。结果刺激用户与治疗环境积极互动,将审美感知从疼痛和抑制的想法转移到能够引发美妙微笑的解决方案。 表明市场的结果有多成功: 对诊所使用的材料进行调整,以产生适合正畸办公室环境的视觉解决方案,这是该项目设计解决方案卓越的主要特征。利用这种适宜性在治疗环境中与用户建立友好关系是开发标牌系统的战略追索。

    DAURO OLIVEIRA ORTHODONTICS CLINIC SIGNAGE

    案例简介:Brief Explanation The main challenge the project faced was to develop a signage system able to create a positive experience for the user regarding the orthodontics treatment. Describe the brief from the client Create a signage system for an orthodontics clinic. Description of how you arrived at the final design The concept of the signage project for the Dauro Oliveira orthodontics clinic stemmed from the pieces used in the orthodontic equipment, more specifically the brackets and the rubber bands. A family of pictograms was then created, along with numbers based on the drawing and on the materials used in these elements. The result stimulates the user to positively interact with the treatment environment, moving the aesthetic perception away from the idea of pain and inhibition towards a solution that is able to elicit wonderful smiles. Indication of how successful the outcome was in the market: The adaptation of materials used by the clinic to produce a visual solution suitable to the environment in the orthodontics office is the main factor that characterises the excellence of this project’s design solution. Taking advantage of that suitability in the creation of a friendly relationship with the user in the treatment environment was a strategic recourse for the development of the signage system.

    DAURO OLIVEIRA 正畸诊所标牌

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