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Every Name's a Story
案例简介：随着LGBT + 社区的发展，基于人们使用星巴克尝试自己选择的名字的洞察力，Every Name's A Story讲述了詹姆斯的故事，他每天都被死了，性别错误，直到这个肯定了生命的时刻。它使用从第四频道的广告多样性奖中颁发的100万GB媒体，为这个代表性不足的社区提供了播出时间。随着对跨性别人群的攻击增加了81%，这一点从未像现在这样重要。影片以其真实性、灵敏的方向，以及对题材的尊重处理，受到了消费者和新闻界的好评。
Every Name's a Story
案例简介：Developed with the LGBT+ community and based on the insight that people have used Starbucks to try out their chosen names, Every Name’s A Story tells the story of James, who is deadnamed and misgendered every day until this life-affirming moment. Using the £1m media awarded from Channel 4’s Diversity in Advertising Award, it gives airtime to this underrepresented community. With attacks on trans people up 81% this has never been more important. The film has been praised by consumers and press for its authenticity, sensitive direction, and the respectful handling of the subject matter.
Every Name's a Story
案例简介：随着LGBT + 社区的发展，基于人们使用星巴克尝试自己选择的名字的洞察力，Every Name's A Story讲述了詹姆斯的故事，他每天都被死了，性别错误，直到这个肯定了生命的时刻。它使用从第四频道的广告多样性奖中颁发的100万GB媒体，为这个代表性不足的社区提供了播出时间。随着对跨性别人群的攻击增加了81%，这一点从未像现在这样重要。影片以其真实性、灵敏的方向，以及对题材的尊重处理，受到了消费者和新闻界的好评。
Every Name's a Story
案例简介：Developed with the LGBT+ community and based on the insight that people have used Starbucks to try out their chosen names, Every Name’s A Story tells the story of James, who is deadnamed and misgendered every day until this life-affirming moment. Using the £1m media awarded from Channel 4’s Diversity in Advertising Award, it gives airtime to this underrepresented community. With attacks on trans people up 81% this has never been more important. The film has been praised by consumers and press for its authenticity, sensitive direction, and the respectful handling of the subject matter.
Every Name's a Story
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Every Name's a Story
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