本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
足球明星与阿迪达斯达成交易
案例简介:莱昂内尔·梅西、保罗·博格巴和梅苏特·厄齐尔是阿迪达斯最新靴子竞选活动中的一些足球明星。
足球明星与阿迪达斯达成交易
案例简介:Lionel Messi, Paul Pogba and Mesut Ozil are some of the footballing stars who feature in this campaign for adidas's newest boot.
Football stars make a deal with adidas
案例简介:莱昂内尔·梅西、保罗·博格巴和梅苏特·厄齐尔是阿迪达斯最新靴子竞选活动中的一些足球明星。
Football stars make a deal with adidas
案例简介:Lionel Messi, Paul Pogba and Mesut Ozil are some of the footballing stars who feature in this campaign for adidas's newest boot.
足球明星与阿迪达斯达成交易
暂无简介
Football stars make a deal with adidas
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
To launch adidas’ FW19 football boot pack, adidas’ biggest stars have come together to test the limits of their fellow creators. The campaign, created by Iris London and called The Deal, sees, among others, Paul Pogba, Lionel Messi and Mesut Ozil use the language of revolutionaries and world leaders, challenging fans and creators to unlearn everything they know and set out to own the fearlessness that goes hand-in-hand with wearing adidas boots. The films were directed by Blink Ink's Nicos Livesey with the animations created using in-camera stop-motion. The hero films sees the stars confidently outlining the characteristics of a new footballing world order. demanding that fans make a choice – buy the boots and accept the conditions they set – or keep their money and allow the boots to be taken by someone willing to accept 'the deal'. The hero film is accompanied by 21 individual player films (delivered in their native tongue), the manifesto outlined by football legends separates creators from everyone else and boldly leads the new football revolution.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善