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阿迪达斯呼吁激发所有女性的运动员
案例简介:在积极的,超动的身体新亮点中,运动服品牌挑战旧的刻板印象并庆祝各种运动
阿迪达斯呼吁激发所有女性的运动员
案例简介:In a body positive, hyper-kinetic new spot, the sportswear brand challenges old stereotypes and celebrates movement of all kinds
adidas' call to inspire the athlete in all women
案例简介:在积极的,超动的身体新亮点中,运动服品牌挑战旧的刻板印象并庆祝各种运动
adidas' call to inspire the athlete in all women
案例简介:In a body positive, hyper-kinetic new spot, the sportswear brand challenges old stereotypes and celebrates movement of all kinds
阿迪达斯呼吁激发所有女性的运动员
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adidas' call to inspire the athlete in all women
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Inspiring people to take up exercise normally involves showcasing some powerhouse mover performing reps and flips like you couldn't imagine. However, in this fun-filled and kinetic new spot from adidas from Iris, the super-moves are saved for the free-wheeling camera, with the participants partaking in activities in which everyone could engage. Featuring body positive yoga expert, wellness entrepreneur and author, Jessamyn Stanley; world champion skier, Mikaela Shiffrin; yoga and meditation teacher, mother and author, Mae Yoshikawa; world champion, Paralympic medalist and motivational speaker, Denise Schindler; entrepreneur, writer, self-love advocate and versatile athlete, Chinae Alexander; social entrepreneur, activist, author, student and dancer, Nadya Okamoto; and psychologist, body positive activist and marathon runner, Jada Sezer, Reimagine Sport throws some wild camera moves around inspiring scenes of exercise and well-being. Slickly put together by Kode's Sarah Chatfield, with engaging editing from TenThree's Chris Roebuck, this inclusive and motivational campaign is a real winner.
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