Union Pearson Express "Travel Happy"|短视频,APP|广告营销案例【ADGuider广告指南】

联合皮尔森快递 “旅行快乐”

案例简介：Winkreative 和大师工作室带你去多伦多 “旅行快乐” 是一个有趣的和丰富多彩的动画旅程，通过多伦多的联合皮尔森快车。 2015年来到多伦多，《联合人物快车》是一列新的高速列车，将连接市中心和国际机场。由于多伦多是北美第四大城市，这项服务早就应该提供了，是世界级城市的一个受欢迎的补充。总部位于多伦多的 Guru Studio 与 Winkreative 和插画家洛塔 · 尼米宁合作，开始从剧本中想象的 “联合到皮尔森” 之旅中编织出一个丰富多彩的视觉叙事。由于 Winkreative 和 Lotta Nieminen 总部位于伦敦和纽约，Guru Studio 的直接目标是教育和激励团队了解多伦多市的独特之处, 所以它在屏幕上看起来很棒。Guru Studio 还邀请了多伦多导演 Larissa Ulisko，以进一步加强他们的视野，并将多伦多的文化带入生活。 Guru Studio 创意总监弗兰克 · 法尔科内说: “我们和温克雷蒂一起努力平衡剧本和视觉效果，这样我们就可以让一些空间为现场注入生命。”。“我们觉得我们需要保持图形和动画风格非常清晰和简单，这样我们就不会压倒观众。" “快乐旅行” 是一次穿越多伦多的时尚和信息丰富的旅行，尽管特快列车要到 2015年才能到达多伦多, 该服务的促销活动已经通过网络电影所在的 UP 网站开始。

联合皮尔森快递 “旅行快乐”

案例简介：Winkreative and Guru Studio take you UP to Toronto "Travel Happy" is a playful and colourful animated journey through Toronto for the Union Pearson Express. Coming to Toronto in 2015, the Union Person Express, or UP as it’s been lovingly coined, is a new high-speed train that will connect the city’s downtown core to the international airport. As Toronto is the 4th largest city in North America, this service is long overdue and a welcomed addition to the world class city. Working with Winkreative and illustrator Lotta Nieminen, Toronto-based Guru Studio set about to weave a colourful populated visual narrative out of the imagined “Union to Pearson” trip from the script. As Winkreative and Lotta Nieminen are London and New York-based, Guru Studio’s immediate goal was to educate and inspire the team with local knowledge about what makes the city of Toronto unique, so it would look great on screen. Guru Studio also brought on board Toronto-based director Larissa Ulisko, to further strengthen their vision and bring the culture of Toronto to life. “We worked with Winkreative to balance the script with the visuals so we could allow some space to breathe life into the spot,” said Frank Falcone, Creative Director, Guru Studio. “We felt that we needed to keep the graphics and animation style very clear and simple so we wouldn’t overwhelm the viewer.” “Travel Happy” is a stylish and informative trip through Toronto, and although the express train isn’t coming to Toronto until 2015, promotions for the service have already begun via the UP website where the webfilm lives.