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它正在发生
案例简介：与多伦多利奥 · 伯内特合作，软公民导演多，空中城堡，在新的意识运动中，我们背负着呼吸加剧的青春期生活，承认运输机构正在经历一个 “尴尬的阶段”，因为它试图完成一系列雄心勃勃的项目。虽然该活动承认消费者对一些Metrolinx项目的进展感到沮丧，但由于没有使用熟悉的尴尬青少年阶段支架放弃有趣的创意策略，它得到了公平的关注，声音破碎，面部毛发的第一次绽放 -- 作为Metrolinx成长烦恼的类比，它为GTA创造了一个更好的交通系统。
它正在发生
案例简介：In collaboration with Leo Burnett Toronto, Soft Citizen’s director duo, Aircastle, were saddled with breathing heightened pubescent life into the new awareness campaign acknowledging that the transit agency is going through a bit of an “awkward phase” as it attempts to complete a series of ambitious projects. While the campaign acknowledges consumer frustration with the progress of some Metrolinx projects, it’s getting its fair share of attention for not backing down on a playful creative strategy using that familiar awkward teenage phase—braces, voices breaking, the first blooming of facial hair—as an analogy for Metrolinx’s growing pains as it works to create a better transit system for the GTA.
It's Happening
案例简介：与多伦多利奥 · 伯内特合作，软公民导演多，空中城堡，在新的意识运动中，我们背负着呼吸加剧的青春期生活，承认运输机构正在经历一个 “尴尬的阶段”，因为它试图完成一系列雄心勃勃的项目。虽然该活动承认消费者对一些Metrolinx项目的进展感到沮丧，但由于没有使用熟悉的尴尬青少年阶段支架放弃有趣的创意策略，它得到了公平的关注，声音破碎，面部毛发的第一次绽放 -- 作为Metrolinx成长烦恼的类比，它为GTA创造了一个更好的交通系统。
It's Happening
案例简介：In collaboration with Leo Burnett Toronto, Soft Citizen’s director duo, Aircastle, were saddled with breathing heightened pubescent life into the new awareness campaign acknowledging that the transit agency is going through a bit of an “awkward phase” as it attempts to complete a series of ambitious projects. While the campaign acknowledges consumer frustration with the progress of some Metrolinx projects, it’s getting its fair share of attention for not backing down on a playful creative strategy using that familiar awkward teenage phase—braces, voices breaking, the first blooming of facial hair—as an analogy for Metrolinx’s growing pains as it works to create a better transit system for the GTA.
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