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谷歌Insta-亮点
案例简介:简介 尽管泰国许多人使用Google搜索所需的答案,但很少有人使用搜索引擎查找与足球相关的信息。我们想向泰国人展示,谷歌搜索是随时获取实时足球信息的最简单方法。想法 由于处于不同的时区,大多数国际比赛在泰国的深夜进行。我们利用这个机会将深夜足球比赛重新制作为每日Instagram故事,这样球迷们就不会因此而失眠。我们使用了Google搜索中的比赛日期-得分,进球,点球,犯规和时间表-并在Instagram上重新安排了完整的比赛。粉丝可以通过简单地滑动以打开Google搜索来深入研究并解锁游戏见解。结果 通过使用Instagram将足球迷带到Google搜索栏,我们的每日活跃用户超过130万,并且football onebox功能的使用意图4% 增加。 我们称之为改变游戏规则。泰国烤面包机为谷歌创建的数字广告,类别为: 电子、技术。
谷歌Insta-亮点
案例简介:BRIEF While many in Thailand use Google to search for answers they need, very few used the search engine to look for football related information. We wanted to show Thais that Google search was the easiest way to get in-depth real-time football information anytime. IDEA Due to being in a different time zone, most international matches happen late at night in Thailand. we used this opportunity to recreate late-night football matches as daily Instagram stories so fans do not lose sleep over them. We used game date from Google search - scores, goals, penalty, fouls, and schedule - and recapped complete matches on Instagram. Fans could dive deeper and unlock game insights by simply swiping up to open Google Search. RESULTS By using Instagram to bring football fans to the Google Search bar, we scored over 1.3 million daily active users, and a 4% increase in usage intent for the football onebox feature. We call that a game changer. Digital advertisement created by Toaster, Thailand for Google, within the category: Electronics, Technology.
Google Insta-Highlights
案例简介:简介 尽管泰国许多人使用Google搜索所需的答案,但很少有人使用搜索引擎查找与足球相关的信息。我们想向泰国人展示,谷歌搜索是随时获取实时足球信息的最简单方法。想法 由于处于不同的时区,大多数国际比赛在泰国的深夜进行。我们利用这个机会将深夜足球比赛重新制作为每日Instagram故事,这样球迷们就不会因此而失眠。我们使用了Google搜索中的比赛日期-得分,进球,点球,犯规和时间表-并在Instagram上重新安排了完整的比赛。粉丝可以通过简单地滑动以打开Google搜索来深入研究并解锁游戏见解。结果 通过使用Instagram将足球迷带到Google搜索栏,我们的每日活跃用户超过130万,并且football onebox功能的使用意图4% 增加。 我们称之为改变游戏规则。泰国烤面包机为谷歌创建的数字广告,类别为: 电子、技术。
Google Insta-Highlights
案例简介:BRIEF While many in Thailand use Google to search for answers they need, very few used the search engine to look for football related information. We wanted to show Thais that Google search was the easiest way to get in-depth real-time football information anytime. IDEA Due to being in a different time zone, most international matches happen late at night in Thailand. we used this opportunity to recreate late-night football matches as daily Instagram stories so fans do not lose sleep over them. We used game date from Google search - scores, goals, penalty, fouls, and schedule - and recapped complete matches on Instagram. Fans could dive deeper and unlock game insights by simply swiping up to open Google Search. RESULTS By using Instagram to bring football fans to the Google Search bar, we scored over 1.3 million daily active users, and a 4% increase in usage intent for the football onebox feature. We call that a game changer. Digital advertisement created by Toaster, Thailand for Google, within the category: Electronics, Technology.
谷歌Insta-亮点
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Google Insta-Highlights
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