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Google Play点数 “orc”
案例简介：印度尼西亚拥有1.207亿名手机游戏玩家，跻身 “六大” 手机游戏国家之列。Google Play积分 (GPP) 是一个奖励平台，允许用户赚取和兑换想要进入这个不断增长的市场的积分。因此，为了在印度尼西亚启动该平台，我们利用游戏文化来宣传和塑造我们的创意点。为了使故事生动起来，我们创建了一个兽人，就像游戏玩家习惯在他们玩的流行游戏中看到的那样。除了我们的不同。我们的是一个温柔的巨人-一个可爱的兽人。为了说明GPP的观点，故事跟随他，因为他每天做自己喜欢的事情而赚取和兑换积分。而且由于多样性和包容性是故事的核心-作为一个转折-兽人后来被发现是一位年长女士的游戏角色。印度尼西亚烤面包机为Google创建的电影广告类别: 电子，技术。
Google Play点数 “orc”
案例简介：With 120.7 million mobile gamers, Indonesia ranks among the “Big Six” mobile gaming countries. Google Play Points (GPP), a rewards platform that allows users to earn and redeem points wanted to tap into this growing market. So, to launch the platform in Indonesia, we tapped into gaming culture to inform and shape our creative spot. To bring the story alive, we created an orc, much like the ones gamers were used to seeing in popular games they played. Except ours was different. Ours was a gentle giant - a lovable orc. To make the point about GPP, the story follows him as he goes about his day earning and redeeming points for doing the things he loves. And since diversity and inclusivity were core to the story - as a twist - the orc is later revealed to be the gaming persona of an elderly lady. Film advertisement created by Toaster, Indonesia for Google, within the category: Electronics, Technology.
Google Play Points ‘Orc’
案例简介：印度尼西亚拥有1.207亿名手机游戏玩家，跻身 “六大” 手机游戏国家之列。Google Play积分 (GPP) 是一个奖励平台，允许用户赚取和兑换想要进入这个不断增长的市场的积分。因此，为了在印度尼西亚启动该平台，我们利用游戏文化来宣传和塑造我们的创意点。为了使故事生动起来，我们创建了一个兽人，就像游戏玩家习惯在他们玩的流行游戏中看到的那样。除了我们的不同。我们的是一个温柔的巨人-一个可爱的兽人。为了说明GPP的观点，故事跟随他，因为他每天做自己喜欢的事情而赚取和兑换积分。而且由于多样性和包容性是故事的核心-作为一个转折-兽人后来被发现是一位年长女士的游戏角色。印度尼西亚烤面包机为Google创建的电影广告类别: 电子，技术。
Google Play Points ‘Orc’
案例简介：With 120.7 million mobile gamers, Indonesia ranks among the “Big Six” mobile gaming countries. Google Play Points (GPP), a rewards platform that allows users to earn and redeem points wanted to tap into this growing market. So, to launch the platform in Indonesia, we tapped into gaming culture to inform and shape our creative spot. To bring the story alive, we created an orc, much like the ones gamers were used to seeing in popular games they played. Except ours was different. Ours was a gentle giant - a lovable orc. To make the point about GPP, the story follows him as he goes about his day earning and redeeming points for doing the things he loves. And since diversity and inclusivity were core to the story - as a twist - the orc is later revealed to be the gaming persona of an elderly lady. Film advertisement created by Toaster, Indonesia for Google, within the category: Electronics, Technology.
Google Play点数 “orc”
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Google Play Points ‘Orc’
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