本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
大声
案例简介：尽管黑人妇女占女性人口的不到15%，但在美国所有新的HIV诊断中，黑人妇女占60%。研究表明，社区在这个问题上的对话很少，而且医疗保健提供者与黑人妇女讨论性健康问题时常常感到不适。该视频以诗人和长期艾滋病毒幸存者Ebony Payne-English的表演为特色，讲述了她对自己的诊断达成协议的旅程。该地点遵循乌木经历了三个现实: 当前的状态环境，她在镜子前化妆，从字面上和隐喻上准备露出自己，迷雾的反乌托邦混乱状态以及未来可能的明亮花园。动作在每个位置之间切换，当她在羞耻，绝望，恐惧和沮丧之间交替时，打断了她的话的情感。这部电影以自我接纳和鼓励的信息结尾-提醒我们所有人，由于艾滋病毒治疗的进步，艾滋病毒感染者既值得爱和真正的亲密。由美国布鲁内特·加西亚 (Brunet-garc í a) 为美国卫生与公共服务部制作的电影广告，类别包括: 卫生，公共利益，非政府组织。
大声
案例简介：Black women make up 60% of all new HIV diagnoses in U.S. women despite accounting for less than 15% of the female population. Research showed that there was low community dialogue on the subject and all too often a discomfort from healthcare providers discussing matters of sexual health with Black women. The video features a performance by Ebony Payne-English, a poet and long term HIV survivor, recounting her journey about coming to terms with her diagnosis. The spot follows Ebony through three realities: a present state environment where she is applying makeup in front of a mirror and literally and metaphorically preparing to reveal herself, a foggy dystopian state of confusion, and a bright garden of future possibility. The action cuts between each location, punctuating the emotion of her words as she alternates between shame, despair, fear, and frustration. The film ends with a message of self-acceptance and encouragement - reminding all of us those living with HIV are both worthy of love and true intimacy thanks to advancements in HIV treatment. Film advertisement created by Brunet-García, United States for United States Department of Health and Human Services, within the categories: Health, Public Interest, NGO.
Out Loud
案例简介：尽管黑人妇女占女性人口的不到15%，但在美国所有新的HIV诊断中，黑人妇女占60%。研究表明，社区在这个问题上的对话很少，而且医疗保健提供者与黑人妇女讨论性健康问题时常常感到不适。该视频以诗人和长期艾滋病毒幸存者Ebony Payne-English的表演为特色，讲述了她对自己的诊断达成协议的旅程。该地点遵循乌木经历了三个现实: 当前的状态环境，她在镜子前化妆，从字面上和隐喻上准备露出自己，迷雾的反乌托邦混乱状态以及未来可能的明亮花园。动作在每个位置之间切换，当她在羞耻，绝望，恐惧和沮丧之间交替时，打断了她的话的情感。这部电影以自我接纳和鼓励的信息结尾-提醒我们所有人，由于艾滋病毒治疗的进步，艾滋病毒感染者既值得爱和真正的亲密。由美国布鲁内特·加西亚 (Brunet-garc í a) 为美国卫生与公共服务部制作的电影广告，类别包括: 卫生，公共利益，非政府组织。
Out Loud
案例简介：Black women make up 60% of all new HIV diagnoses in U.S. women despite accounting for less than 15% of the female population. Research showed that there was low community dialogue on the subject and all too often a discomfort from healthcare providers discussing matters of sexual health with Black women. The video features a performance by Ebony Payne-English, a poet and long term HIV survivor, recounting her journey about coming to terms with her diagnosis. The spot follows Ebony through three realities: a present state environment where she is applying makeup in front of a mirror and literally and metaphorically preparing to reveal herself, a foggy dystopian state of confusion, and a bright garden of future possibility. The action cuts between each location, punctuating the emotion of her words as she alternates between shame, despair, fear, and frustration. The film ends with a message of self-acceptance and encouragement - reminding all of us those living with HIV are both worthy of love and true intimacy thanks to advancements in HIV treatment. Film advertisement created by Brunet-García, United States for United States Department of Health and Human Services, within the categories: Health, Public Interest, NGO.
大声
暂无简介
Out Loud
暂无简介
基本信息
- 广告品牌： United States Department of Health and Human Services
- 发布日期： 2022-03
- 行业领域： 生活服务 , 公益慈善 , 医疗/护理 , 公共事业
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
