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        Choice Out Loud短视频广告营销案例

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        大声选择

        案例简介：HIFI 项目为 NARAL PRO-CHOICE america 的 “选择” 活动贡献音乐 & 40 周年纪念 ROE VS.韦德 洛杉矶和明尼阿波利斯 – (2013年2月6日) 与 GMMB 的代理创意人员密切合作, hiFi 项目为 naral's Pro-Choice america' s Choice Choice Out loud's 运动和 40 英镑的推出贡献了一条独特而振奋人心的音乐轨道，这是一个将事业 + 文化 + 创意结合在一起的摄影和电影项目。HiFi 项目招募了英国音乐艺术家玛拉 40 次眨眼和后退，并创作了一首以玛拉和音调 Def 为特色的歌曲的重新混合版本。40 岁的 Roe 展示了 40 名摄影师的作品，本周在华盛顿特区推出，以纪念罗伊 · 韦德 40 周年, 最高法院在 1973年做出的具有里程碑意义的裁决保护了美国妇女的选择权。40 岁主要关注千禧一代，庆祝过去 40 年的权利，但也关注培养新的和现有的年轻冠军的运动的未来。 要查看 40 40，”，并通过 Facebook 了解更多信息: www.ChoiceOutLoud.org https://www.facebook.com/ChoiceOutLoud?fref=ts 40 名著名的广告、时尚、社论、政治和名人摄影师合作; 每个人都要求拍摄一个千禧一代的女性主题。从纽约到蒙大拿州再到洛杉矶，每一张脸都代表着宗教、种族和经济地位的横截面。40 名摄影师中的每一名都被要求以自己的创意方式拍摄 60-150 帧。这部电影以 40 种深深个人化的艺术表现为特色，交织在一起，创造出一幅强大的定格肖像。 Naral 几十年来一直是保护妇女选择权的领导者，但是我们需要接触的群体对这个问题的政治方面不熟悉或非常感兴趣, gm指出 GMMB 创意总监杰夫 · 马丁。他们不读 politic政治，read 读 ‘人。制作 40 英镑对我们的客户来说是一种全新的方法。我必须给予他们巨大的荣誉，因为他们像他们一样放弃了创作过程。 “随着这个想法开始走到一起，我们知道我们已经开始了一些对新观众有文化意义的事情，但是我们真的需要音乐来定下基调, 创意总监迈克尔 · 卡彭特说: “把这个想法提升到一个新的水平。”。虽然以前和 HiFi 一起工作过，但他们是我们接触的第一个也是唯一一个音乐之家，因为我们知道他们会提供很棒的东西.他们做到了。当我们听到沃尔特 · 克朗凯特在 40 次眨眼介绍的开头阅读 1973 的决定时，人们真的起了鸡皮疙瘩。 HiFi 项目的创意总监/合伙人保罗 · 罗柏说: “对我们来说，制作高音电影是一次美妙的经历。”。就作品的整体音乐愿景而言，我们的任务是创造一个多方面的音乐信息。一方面，我们需要传达具有里程碑意义的罗伊五世的重要性韦德决定了一代人，这一代人可能不像那些在很久以前就成年的人那样熟悉细节。与此同时，我们得到了严格 (我认为绝对正确) 的指示，不要把它变成一些沉重的纪录片类型的配乐; 毕竟, 这是为了庆祝 Roe 成立 40 周年。这就是为什么玛拉的《四十次眨眼和后退》在混音过程中是一个鼓舞人心的选择。这是一首深沉的情感歌曲，但包装在充满活力的喜悦中。通过把它从头发调整到左边，我想我们真的能够展示这首歌古怪的纹理, 通过包括各种女性讨论选择对她们意味着什么的简短引用，我认为我们能够有力地将其与包容和赋权 40 周年的信息联系起来。 ” “对我来说，” 罗柏补充道，“顶部的樱桃能够保护沃尔特 · 克朗凯特在 1973年2月22日宣布最高法院对哥伦比亚广播公司晚间新闻的裁决的声音。在我看来，它真的以一种音乐戏剧性的方式让人们明白了这个决定的历史重要性。 玛拉说，听到 HiFi 想到我的曲子，win40 次眨眼，Loud 选择大声的运动，我非常兴奋。这是一首乐观、有趣的歌曲，我当时正在梦想着比现实中更大的东西。我认为这首歌背后的含义非常适合大声说出选择，对我来说，这首歌是关于授权和幸福的。 除了 40 岁的短片、互动画廊和各种社会元素之外，40 岁的也被变成了一个巡回展览，将在全国各地的大学校园里展出。Gmbs 的杰夫 · 马丁总结道，虽然我们的希望是政治可能会被置若罔闻，但这部电影将触及一条绳索，帮助开始一场关于选择的新对话。

        大声选择

        案例简介：HIFI PROJECT CONTRIBUTES MUSIC FOR NARAL PRO-CHOICE AMERICA’S “CHOICE OUT LOUD” CAMPAIGN & THE DEBUT OF “40” IN HONOR OF 40TH ANNIVERSARY OF ROE VS. WADE Los Angeles & Minneapolis – (February 6, 2013) – Collaborating closely with agency creatives at GMMB, HiFi Project contributed a unique and uplifting music track for NARAL’s Pro-Choice America’s “Choice Out Loud” campaign and the launch of “40,” a photography and film project uniting “Cause+Culture+Creativy. HiFi Project enlisted U.K.-based music artist Marla’s “40 Winks and Back,” and created a re-mixed version of the song featuring Marla and Tone Def. ”40,” which showcases the work of 40 photographers, launches this week in Washington, D.C. in honor of the 40th Anniversary of Roe vs. Wade, the landmark Supreme Court decision in 1973 which protected American women’s right to choose. Focused primarily on the Millennial generation, “40” celebrates the rights of the last 40 years, but also focuses on the future of the movement to cultivate new and existing young champions of choice. To view “40,” and to learn more via Facebook: www.ChoiceOutLoud.org https://www.facebook.com/ChoiceOutLoud?fref=ts “40” involved the collaboration of forty prominent advertising, fashion, editorial, political and celebrity photographers; each asked to shoot a single female subject from the millennial generation. Hailing from New York to Montana to L.A., each face represents a cross section of religion, race and economic status. Each of the 40 photographers was asked to shoot between 60-150 frames in their own creative way. The film features 40 deeply personal, artistic expressions woven together to create one, powerful, stop-motion portrait of choice. “NARAL has been a leader in protecting a women’s right to choose for decades, but the group we need to reach aren’t familiar or very interested with the political side of this issue,” points out GMMB Creative Director Jeff Martin. “They don’t read ‘Politico,’ they read ‘People.’ Producing ‘40’ was an entirely new approach for our client. I have to give them big kudos for letting go of the creative process as much as they did.” "As the idea started coming together, we knew we had the beginnings of something that could have cultural relevance for a new audience, but we really needed the music to set the tone, and take the idea to the next level," says Creative Director Michael Carpenter. “Having worked with HiFi before, they were the first and only music house we approached because we knew they would deliver something great...and they did. When we heard Walter Cronkite reading the 1973 decision over the opening of the 40 Winks intro, people literally got goose bumps.” “It was a wonderful experience for us to work on the ‘Choice Out Loud’ film,” says Paul Robb, Creative Director/Partner of HiFi Project. “In terms of the overall music vision of the piece, we were tasked with creating a multi-faceted musical message. On the one hand, we needed to communicate the importance of the landmark Roe v. Wade decision for a generation that may not be as familiar with the details as those who came of age in an ‘ahem’ earlier time. At the same time, we were given strict (and I think absolutely correct) directions not to make this into some heavy-handed, documentary-type soundtrack; after all, it was for a celebration of the 40th anniversary of Roe. That's why Marla's track ‘Forty Winks and Back’ was an inspiring choice to work with in the remix process. It's a deep, emotional song, but packaged in a wrapping of bouncy joy. By tweaking it just a hair to left field, I think we were really able to bring out the quirky texture of the song, and by including short quotes of various women discussing what Choice means to them, I think we were able to powerfully connect it with the 40th Anniversary message of inclusion and empowerment.” “For me,” adds Robb, “the cherry on top was being able to secure that sound bite of Walter Cronkite announcing the Supreme Court's decision on the CBS Evening News on February 22, 1973. In my opinion, it really brings home the historical importance of the decision in a musically dramatic way.” “I was so excited to hear that HiFi thought of my tune, ‘40 Winks,’ for the Choice Out Loud campaign,” notes Marla. “It’s an upbeat, fun song that I wrote at a time when I was dreaming of something bigger than where I was in reality. I think the meaning behind the song fits so well with Choice Out Loud, as for me the song is about empowerment and happiness.” In addition to the short film “40,” the interactive gallery and the various Social elements, “40” is also being turned into a traveling exhibit that will be seen on various college campuses around the country. “Our hope is where politics may fall on deaf ears, this film will touch a cord and help start a new conversation about choice,” concludes GMMB’s Jeff Martin.

        Choice Out Loud

        案例简介：HIFI 项目为 NARAL PRO-CHOICE america 的 “选择” 活动贡献音乐 & 40 周年纪念 ROE VS.韦德 洛杉矶和明尼阿波利斯 – (2013年2月6日) 与 GMMB 的代理创意人员密切合作, hiFi 项目为 naral's Pro-Choice america' s Choice Choice Out loud's 运动和 40 英镑的推出贡献了一条独特而振奋人心的音乐轨道，这是一个将事业 + 文化 + 创意结合在一起的摄影和电影项目。HiFi 项目招募了英国音乐艺术家玛拉 40 次眨眼和后退，并创作了一首以玛拉和音调 Def 为特色的歌曲的重新混合版本。40 岁的 Roe 展示了 40 名摄影师的作品，本周在华盛顿特区推出，以纪念罗伊 · 韦德 40 周年, 最高法院在 1973年做出的具有里程碑意义的裁决保护了美国妇女的选择权。40 岁主要关注千禧一代，庆祝过去 40 年的权利，但也关注培养新的和现有的年轻冠军的运动的未来。 要查看 40 40，”，并通过 Facebook 了解更多信息: www.ChoiceOutLoud.org https://www.facebook.com/ChoiceOutLoud?fref=ts 40 名著名的广告、时尚、社论、政治和名人摄影师合作; 每个人都要求拍摄一个千禧一代的女性主题。从纽约到蒙大拿州再到洛杉矶，每一张脸都代表着宗教、种族和经济地位的横截面。40 名摄影师中的每一名都被要求以自己的创意方式拍摄 60-150 帧。这部电影以 40 种深深个人化的艺术表现为特色，交织在一起，创造出一幅强大的定格肖像。 Naral 几十年来一直是保护妇女选择权的领导者，但是我们需要接触的群体对这个问题的政治方面不熟悉或非常感兴趣, gm指出 GMMB 创意总监杰夫 · 马丁。他们不读 politic政治，read 读 ‘人。制作 40 英镑对我们的客户来说是一种全新的方法。我必须给予他们巨大的荣誉，因为他们像他们一样放弃了创作过程。 “随着这个想法开始走到一起，我们知道我们已经开始了一些对新观众有文化意义的事情，但是我们真的需要音乐来定下基调, 创意总监迈克尔 · 卡彭特说: “把这个想法提升到一个新的水平。”。虽然以前和 HiFi 一起工作过，但他们是我们接触的第一个也是唯一一个音乐之家，因为我们知道他们会提供很棒的东西.他们做到了。当我们听到沃尔特 · 克朗凯特在 40 次眨眼介绍的开头阅读 1973 的决定时，人们真的起了鸡皮疙瘩。 HiFi 项目的创意总监/合伙人保罗 · 罗柏说: “对我们来说，制作高音电影是一次美妙的经历。”。就作品的整体音乐愿景而言，我们的任务是创造一个多方面的音乐信息。一方面，我们需要传达具有里程碑意义的罗伊五世的重要性韦德决定了一代人，这一代人可能不像那些在很久以前就成年的人那样熟悉细节。与此同时，我们得到了严格 (我认为绝对正确) 的指示，不要把它变成一些沉重的纪录片类型的配乐; 毕竟, 这是为了庆祝 Roe 成立 40 周年。这就是为什么玛拉的《四十次眨眼和后退》在混音过程中是一个鼓舞人心的选择。这是一首深沉的情感歌曲，但包装在充满活力的喜悦中。通过把它从头发调整到左边，我想我们真的能够展示这首歌古怪的纹理, 通过包括各种女性讨论选择对她们意味着什么的简短引用，我认为我们能够有力地将其与包容和赋权 40 周年的信息联系起来。 ” “对我来说，” 罗柏补充道，“顶部的樱桃能够保护沃尔特 · 克朗凯特在 1973年2月22日宣布最高法院对哥伦比亚广播公司晚间新闻的裁决的声音。在我看来，它真的以一种音乐戏剧性的方式让人们明白了这个决定的历史重要性。 玛拉说，听到 HiFi 想到我的曲子，win40 次眨眼，Loud 选择大声的运动，我非常兴奋。这是一首乐观、有趣的歌曲，我当时正在梦想着比现实中更大的东西。我认为这首歌背后的含义非常适合大声说出选择，对我来说，这首歌是关于授权和幸福的。 除了 40 岁的短片、互动画廊和各种社会元素之外，40 岁的也被变成了一个巡回展览，将在全国各地的大学校园里展出。Gmbs 的杰夫 · 马丁总结道，虽然我们的希望是政治可能会被置若罔闻，但这部电影将触及一条绳索，帮助开始一场关于选择的新对话。

        Choice Out Loud

        案例简介：HIFI PROJECT CONTRIBUTES MUSIC FOR NARAL PRO-CHOICE AMERICA’S “CHOICE OUT LOUD” CAMPAIGN & THE DEBUT OF “40” IN HONOR OF 40TH ANNIVERSARY OF ROE VS. WADE Los Angeles & Minneapolis – (February 6, 2013) – Collaborating closely with agency creatives at GMMB, HiFi Project contributed a unique and uplifting music track for NARAL’s Pro-Choice America’s “Choice Out Loud” campaign and the launch of “40,” a photography and film project uniting “Cause+Culture+Creativy. HiFi Project enlisted U.K.-based music artist Marla’s “40 Winks and Back,” and created a re-mixed version of the song featuring Marla and Tone Def. ”40,” which showcases the work of 40 photographers, launches this week in Washington, D.C. in honor of the 40th Anniversary of Roe vs. Wade, the landmark Supreme Court decision in 1973 which protected American women’s right to choose. Focused primarily on the Millennial generation, “40” celebrates the rights of the last 40 years, but also focuses on the future of the movement to cultivate new and existing young champions of choice. To view “40,” and to learn more via Facebook: www.ChoiceOutLoud.org https://www.facebook.com/ChoiceOutLoud?fref=ts “40” involved the collaboration of forty prominent advertising, fashion, editorial, political and celebrity photographers; each asked to shoot a single female subject from the millennial generation. Hailing from New York to Montana to L.A., each face represents a cross section of religion, race and economic status. Each of the 40 photographers was asked to shoot between 60-150 frames in their own creative way. The film features 40 deeply personal, artistic expressions woven together to create one, powerful, stop-motion portrait of choice. “NARAL has been a leader in protecting a women’s right to choose for decades, but the group we need to reach aren’t familiar or very interested with the political side of this issue,” points out GMMB Creative Director Jeff Martin. “They don’t read ‘Politico,’ they read ‘People.’ Producing ‘40’ was an entirely new approach for our client. I have to give them big kudos for letting go of the creative process as much as they did.” "As the idea started coming together, we knew we had the beginnings of something that could have cultural relevance for a new audience, but we really needed the music to set the tone, and take the idea to the next level," says Creative Director Michael Carpenter. “Having worked with HiFi before, they were the first and only music house we approached because we knew they would deliver something great...and they did. When we heard Walter Cronkite reading the 1973 decision over the opening of the 40 Winks intro, people literally got goose bumps.” “It was a wonderful experience for us to work on the ‘Choice Out Loud’ film,” says Paul Robb, Creative Director/Partner of HiFi Project. “In terms of the overall music vision of the piece, we were tasked with creating a multi-faceted musical message. On the one hand, we needed to communicate the importance of the landmark Roe v. Wade decision for a generation that may not be as familiar with the details as those who came of age in an ‘ahem’ earlier time. At the same time, we were given strict (and I think absolutely correct) directions not to make this into some heavy-handed, documentary-type soundtrack; after all, it was for a celebration of the 40th anniversary of Roe. That's why Marla's track ‘Forty Winks and Back’ was an inspiring choice to work with in the remix process. It's a deep, emotional song, but packaged in a wrapping of bouncy joy. By tweaking it just a hair to left field, I think we were really able to bring out the quirky texture of the song, and by including short quotes of various women discussing what Choice means to them, I think we were able to powerfully connect it with the 40th Anniversary message of inclusion and empowerment.” “For me,” adds Robb, “the cherry on top was being able to secure that sound bite of Walter Cronkite announcing the Supreme Court's decision on the CBS Evening News on February 22, 1973. In my opinion, it really brings home the historical importance of the decision in a musically dramatic way.” “I was so excited to hear that HiFi thought of my tune, ‘40 Winks,’ for the Choice Out Loud campaign,” notes Marla. “It’s an upbeat, fun song that I wrote at a time when I was dreaming of something bigger than where I was in reality. I think the meaning behind the song fits so well with Choice Out Loud, as for me the song is about empowerment and happiness.” In addition to the short film “40,” the interactive gallery and the various Social elements, “40” is also being turned into a traveling exhibit that will be seen on various college campuses around the country. “Our hope is where politics may fall on deaf ears, this film will touch a cord and help start a new conversation about choice,” concludes GMMB’s Jeff Martin.

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