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    The Lovers (English subtitles)短视频广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

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    恋人 (英文字幕)

    案例简介:描述/概要 DDB Paris 开发了一种新的多种媒体活动,针对媒体、电视和互联网,基于一个关键的消费者问题: 巨大的电话费!从 4月27日开始,三部电影的传奇将会在屏幕上出现。恋人、等待和疯狂都在俱乐部互联网和巴黎 DDB 在一年多的时间里建造的通信领域继续存在, 把消费者的体验放在故事的核心。 上下文 俱乐部互联网继续砍掉其品牌定位,围绕着对消费者的支持,将这一点和客户关系作为其优先事项的核心,从其签名可以看出: “俱乐部互联网, 你的公司很好。这个品牌不怕正面攻击任何人可能面临的互联网和电话问题,它展示了自己令人放心,带来了完全适合每个问题的清晰答案, 并始终努力与目标建立一种理解和接近感。 哲学/解决方案 俱乐部互联网提出了它的能力,以帮助其客户实现重要的储蓄,作为其新的提议的一部分,在 ADSL 高达 24 Mb: -在法国和国际 (40 个国家) 无限制地拨打固定电话-无限制地拨打俱乐部互联网热线-从法国电信转出每月固定费用 (含订阅)。。对于 24,90 英镑/月 (不包括调制解调器) 的非常有利的总成本。

    恋人 (英文字幕)

    案例简介:Description / Synopsis DDB Paris has developed a new multiple media campaign, adapted for the press, television and internet, based around a key consumer problem: enormous telephone bills! A saga of three films will be visible on screens from 27th April. “The Lovers”, “The Call Waiting” and “The Maniac” all continue in the communication territory constructed over the course of more than a year by Club Internet and DDB Paris, by putting the consumer’s experience at the heart of the story. Context Club Internet continues to axe its brand-positioning around accompanying support for the consumer by placing this and client relations at the heart of its priorities, as can be seen by its signature: “Club Internet, you’re in good company”. The Brand, which is not afraid to attack the problems anyone might face with the internet and telephone head-on, shows itself to be reassuring, bringing clear answers that are perfectly adapted to each problem, and always working to create an understanding and sense of proximity with its target. Philosophy/Solution Club Internet puts forward its ability to help its clients achieve important savings, by proposing as part of its new offer, on top of ADSL up to 24 Mb: - Unlimited calls to landlines in France and internationally (40 countries) - Unlimited calls to Club Internet’s hotline - Transfer out of France Telecom monthly fixed charge (with subscription) … ..for a very advantageous total cost of 24,90 € / month (excluding modem).

    The Lovers (English subtitles)

    案例简介:描述/概要 DDB Paris 开发了一种新的多种媒体活动,针对媒体、电视和互联网,基于一个关键的消费者问题: 巨大的电话费!从 4月27日开始,三部电影的传奇将会在屏幕上出现。恋人、等待和疯狂都在俱乐部互联网和巴黎 DDB 在一年多的时间里建造的通信领域继续存在, 把消费者的体验放在故事的核心。 上下文 俱乐部互联网继续砍掉其品牌定位,围绕着对消费者的支持,将这一点和客户关系作为其优先事项的核心,从其签名可以看出: “俱乐部互联网, 你的公司很好。这个品牌不怕正面攻击任何人可能面临的互联网和电话问题,它展示了自己令人放心,带来了完全适合每个问题的清晰答案, 并始终努力与目标建立一种理解和接近感。 哲学/解决方案 俱乐部互联网提出了它的能力,以帮助其客户实现重要的储蓄,作为其新的提议的一部分,在 ADSL 高达 24 Mb: -在法国和国际 (40 个国家) 无限制地拨打固定电话-无限制地拨打俱乐部互联网热线-从法国电信转出每月固定费用 (含订阅)。。对于 24,90 英镑/月 (不包括调制解调器) 的非常有利的总成本。

    The Lovers (English subtitles)

    案例简介:Description / Synopsis DDB Paris has developed a new multiple media campaign, adapted for the press, television and internet, based around a key consumer problem: enormous telephone bills! A saga of three films will be visible on screens from 27th April. “The Lovers”, “The Call Waiting” and “The Maniac” all continue in the communication territory constructed over the course of more than a year by Club Internet and DDB Paris, by putting the consumer’s experience at the heart of the story. Context Club Internet continues to axe its brand-positioning around accompanying support for the consumer by placing this and client relations at the heart of its priorities, as can be seen by its signature: “Club Internet, you’re in good company”. The Brand, which is not afraid to attack the problems anyone might face with the internet and telephone head-on, shows itself to be reassuring, bringing clear answers that are perfectly adapted to each problem, and always working to create an understanding and sense of proximity with its target. Philosophy/Solution Club Internet puts forward its ability to help its clients achieve important savings, by proposing as part of its new offer, on top of ADSL up to 24 Mb: - Unlimited calls to landlines in France and internationally (40 countries) - Unlimited calls to Club Internet’s hotline - Transfer out of France Telecom monthly fixed charge (with subscription) … ..for a very advantageous total cost of 24,90 € / month (excluding modem).

    恋人 (英文字幕)

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    The Lovers (English subtitles)

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    广告公司: 恒美 (法国 巴黎)

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