In these difficult times – usually marking the beginning of a new season in dealerships and on the roads – bikers are forced to stay at home and limit themselves to essential rides. So, Honda Moto France decided to speak to its community. With this series of positive messages, Honda Moto France shows that they understand how bikers are feeling in times of a lockdown, inviting them to stay home and stay safe and dream of better days on the road.
Honda is the undisputed leader of the most hazardous race in the world: the Tourist Trophy on the Isle of Man. The 37-mile plus track is composed of 264 bends and turns on country roads that are closed for the occasion. Concentration is crucial in order to ride through the different villages at full speed, barely missing stonewalls, sidewalks and telephone poles. Mistakes are not allowed. The black and white illustration was done completely by hand and is a blend of two particular styles: engravings and tattoos.
‘Souls don’t harvest themselves’ - Joseph Seed There is a fine line between fascination and fear. A line that the villain in FarCry5, Joseph Seed, crosses with both feet forward. Since his self-proclamation as phrophet of the cult Eden’s Gate, Joseph has controlled the town of Hope County with one sole obsession: to capture all of its souls. It’s precisely one of these souls in question in The Sermon and 2.22 minutes is enough to understand that they don’t want to disappoint their new owner. Directed by Martin de Thurah, The Sermon is a brutal, as much as it is a beautiful immersion into a small provincial American town that is far out of its depth. The cinematographic treatise gives the villain an extraordinary dimension that has contributed to the success of this lawlessness year after year. Broadcast in cinemas, online and on TV from the 16th March, in France and all over Europe, The Sermon accompanies the international release of FarCry5 on the 27th March. It wouldn’t be unreasonable to suggest keeping yourself up to date!
For the launch of FARCRY5, DDB Paris is spreading Joseph’s dangerous creed. Hitchcock said “The more successful the villain, the more successful the picture”. A good video game is like a good film: there must always be a good villain. A villain is someone with a story. In Far Cry 5, the villain is called Joseph Seed. Produced in a similar vein to the feature film “The Baptism” we jump right into one of the cult’s initiation rituals. A mandatory purification intended to wash the disciples of their old life and ensure their entrance into a new existence devoted to Joseph, the only one capable of saving them from the Apocalypse. It will take all the talent of Martin de Thurah, recently nominated for a second time as “best commercial director of the year”, to give this mysterious and charismatic prophet the edge he deserves. Accompanied by the hypnotic beats of Red Sex by Vessel, it takes you no longer than 2 mins 18s of “The Baptism” to realise both Joseph’s power and insanity. No doubt that this jump right into the heart of the Eden’s Gate cult should enable the iconic brand Ubisoft to recruit new “disciples” amongst its gamers.