In these difficult times – usually marking the beginning of a new season in dealerships and on the roads – bikers are forced to stay at home and limit themselves to essential rides. So, Honda Moto France decided to speak to its community. With this series of positive messages, Honda Moto France shows that they understand how bikers are feeling in times of a lockdown, inviting them to stay home and stay safe and dream of better days on the road.
Honda is the undisputed leader of the most hazardous race in the world: the Tourist Trophy on the Isle of Man. The 37-mile plus track is composed of 264 bends and turns on country roads that are closed for the occasion. Concentration is crucial in order to ride through the different villages at full speed, barely missing stonewalls, sidewalks and telephone poles. Mistakes are not allowed. The black and white illustration was done completely by hand and is a blend of two particular styles: engravings and tattoos.
‘Souls don’t harvest themselves’ - Joseph Seed There is a fine line between fascination and fear. A line that the villain in FarCry5, Joseph Seed, crosses with both feet forward. Since his self-proclamation as phrophet of the cult Eden’s Gate, Joseph has controlled the town of Hope County with one sole obsession: to capture all of its souls. It’s precisely one of these souls in question in The Sermon and 2.22 minutes is enough to understand that they don’t want to disappoint their new owner. Directed by Martin de Thurah, The Sermon is a brutal, as much as it is a beautiful immersion into a small provincial American town that is far out of its depth. The cinematographic treatise gives the villain an extraordinary dimension that has contributed to the success of this lawlessness year after year. Broadcast in cinemas, online and on TV from the 16th March, in France and all over Europe, The Sermon accompanies the international release of FarCry5 on the 27th March. It wouldn’t be unreasonable to suggest keeping yourself up to date!
Write a short summary of what happens in the digital or ambient execution or campaign. The work was spread out on 3 months starting in October, designing cars then buying them then actually building them (the building took 3 weeks). The commercial shoot and release was done prior to the events to promote them. The operation was organized for 3 days in 3 major European capitals where Christmas is always celebrated as a grand holiday with lots of decorations : Paris, Vienna and Zurich. The cars were proposed for free through the Uber app with the possibility of donating money to charities (at no extra cost for the user). The case study film relates the event and customer experience that was the Uber Toys projet. It reflects on the 3 cities where the operation happened and shows how people reacted to it. The film has the purpose of reflecting the happiness and magic that the brand sparked, teasing what's to come for the following year. Cultural/Context information for the jury Christmas is one of the most celebrated holiday in Europe, it's a symbol of joy, childhood and dreams come true as kids write letters to Santa Claus to receive their dream presents! This operation was conceived for young and older kids, to make dreams come true for kids and to help adults fall back into Christmas spirit and believe dreams do come true!