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无价宠物
案例简介：如果宠物店利用其参展商将动物收养呢？ 根据世界卫生组织的数据，估计有 3000万只狗和猫被遗弃在巴西。所有人都在等待被收养。由于这个问题，这个国家的避难所人满为患。然而，大多数人仍然更喜欢为动物支付过高的费用，而不是收养动物。为了减少这个问题，无价的宠物项目被创建了。这个想法在于向人们展示昂贵的纯种动物和混种动物没有区别。 为了启动这个项目，在一家宠物店发起了一项行动，在那里，供出售的动物被供收养的动物取代。抓住了吗？这次交流没有宣布。通过隐藏的摄像机，我们可以看到当人们发现那些动物和他们通常在宠物店找到的纯种动物一样美丽可爱时的惊喜。他们可以不用付钱就得到它们。
无价宠物
案例简介：What if pet shops use its exhibitors to put animals for adoption? According to the World Health Organization, there are an estimated 30 million dogs and cats abandoned in Brazil. All waiting to get adopted. Due to this issue, the country's shelters are overcrowded. Yet, most people still prefer to overpay for an animal than adopting one. To decrease this problem the Priceless Pets project was created. The idea consists in showing people there's no difference between expensive purebred animals and mixed breed ones. To launch the project an action was raised in a pet shop where animals for sale were replaced by animals for adoption. The catch? This exchange was not announced. Through hidden cameras, we can see the surprise when people find out that those animals are as beautiful and lovely as the purebred they usually find in pet shops. And they could get them without paying anything.
Priceless Pets
案例简介：如果宠物店利用其参展商将动物收养呢？ 根据世界卫生组织的数据，估计有 3000万只狗和猫被遗弃在巴西。所有人都在等待被收养。由于这个问题，这个国家的避难所人满为患。然而，大多数人仍然更喜欢为动物支付过高的费用，而不是收养动物。为了减少这个问题，无价的宠物项目被创建了。这个想法在于向人们展示昂贵的纯种动物和混种动物没有区别。 为了启动这个项目，在一家宠物店发起了一项行动，在那里，供出售的动物被供收养的动物取代。抓住了吗？这次交流没有宣布。通过隐藏的摄像机，我们可以看到当人们发现那些动物和他们通常在宠物店找到的纯种动物一样美丽可爱时的惊喜。他们可以不用付钱就得到它们。
Priceless Pets
案例简介：What if pet shops use its exhibitors to put animals for adoption? According to the World Health Organization, there are an estimated 30 million dogs and cats abandoned in Brazil. All waiting to get adopted. Due to this issue, the country's shelters are overcrowded. Yet, most people still prefer to overpay for an animal than adopting one. To decrease this problem the Priceless Pets project was created. The idea consists in showing people there's no difference between expensive purebred animals and mixed breed ones. To launch the project an action was raised in a pet shop where animals for sale were replaced by animals for adoption. The catch? This exchange was not announced. Through hidden cameras, we can see the surprise when people find out that those animals are as beautiful and lovely as the purebred they usually find in pet shops. And they could get them without paying anything.
无价宠物
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Priceless Pets
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基本信息
- 广告战役： #Quatro Patinhas-推广与活动-5af2#
- 广告品牌： Quatro Patinhas
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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