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Quatro Patinhas NGO: 无价宠物
案例简介：
Quatro Patinhas NGO: 无价宠物
案例简介：
Quatro Patinhas NGO: Priceless Pets
案例简介：
Quatro Patinhas NGO: Priceless Pets
案例简介：
Quatro Patinhas NGO: 无价宠物
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Quatro Patinhas NGO: Priceless Pets
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案例详情
What if pet shops use its exhibitors to put animals for adoption? According to the World Health Organization, there are an estimated 30 million dogs and cats abandoned in Brazil. All waiting to get adopted. Due to this issue, the country's shelters are overcrowded. Yet, most people still prefer to overpay for an animal than adopting one. To decrease this problem the Priceless Pets project was created by the advertising agency NBS. The idea consists in showing people there's no difference between expensive purebred animals and mixed breed ones.To launch the project an action was raised in a pet shop where animals for sale were replaced by animals for adoption. The catch? This exchange was not announced. Through hidden cameras, we can see the surprise when people find out that those animals are as beautiful and lovely as the purebred they usually find in pet shops. And they could get them without paying anything.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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