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保护你的听力
案例简介：每年的 3月3日是国际护耳日。今年，Shazam 通过让用户接触独特的活动来提高对这一事业的认识。音乐识别应用程序正在收听，就像每隔一天一样，但几乎听不到。这个发人深省的信息正在通过一个特殊的屏幕横幅与 Shazam 的用户分享，该横幅出现在应用程序识别配乐时。当用户点击消息时，他们被导航到有用的信息，可以帮助他们避免未来的听力损失。 这项活动与今年护耳日的主题 “让听力安全” 特别相关。Shazam 的 6亿用户与那些最有风险的人 -- 年轻的音乐听众 -- 完全一致。这是一个观众的注意力总是很难吸引，尤其是这种信息。在耳部护理日提供的建议将在提高对避免听力损失重要性的认识以及促进能够防止听力损失发生的耳部护理建议方面发挥重要作用。
保护你的听力
案例简介：Every year, March 3rd is International Ear Care Day. This year, Shazam is raising awareness to this cause by exposing users to a unique campaign. The music identification app is listening, as it does on every other day, but is hardly hearing. The thought-provoking message is being shared with Shazam's users through a special on-screen banner that appears when the app is identifying a soundtrack. When the user clicks on the message they are navigated to useful information that can help them avoid future hearing loss. The activity is especially relevant to the theme for this year's Ear Care Day, 'Make Listening Safe'. Shazam's 600 million users are perfectly aligned with those most at risk - young music-listeners. This is an audience whose attention it is always difficult to attract, particularly to a message of this kind. The advice that's available on Ear Care Day will play a significant role in raising awareness of the importance of avoiding hearing loss and in promoting ear care advice that can prevent it from happening.
Protect your hearing
案例简介：每年的 3月3日是国际护耳日。今年，Shazam 通过让用户接触独特的活动来提高对这一事业的认识。音乐识别应用程序正在收听，就像每隔一天一样，但几乎听不到。这个发人深省的信息正在通过一个特殊的屏幕横幅与 Shazam 的用户分享，该横幅出现在应用程序识别配乐时。当用户点击消息时，他们被导航到有用的信息，可以帮助他们避免未来的听力损失。 这项活动与今年护耳日的主题 “让听力安全” 特别相关。Shazam 的 6亿用户与那些最有风险的人 -- 年轻的音乐听众 -- 完全一致。这是一个观众的注意力总是很难吸引，尤其是这种信息。在耳部护理日提供的建议将在提高对避免听力损失重要性的认识以及促进能够防止听力损失发生的耳部护理建议方面发挥重要作用。
Protect your hearing
案例简介：Every year, March 3rd is International Ear Care Day. This year, Shazam is raising awareness to this cause by exposing users to a unique campaign. The music identification app is listening, as it does on every other day, but is hardly hearing. The thought-provoking message is being shared with Shazam's users through a special on-screen banner that appears when the app is identifying a soundtrack. When the user clicks on the message they are navigated to useful information that can help them avoid future hearing loss. The activity is especially relevant to the theme for this year's Ear Care Day, 'Make Listening Safe'. Shazam's 600 million users are perfectly aligned with those most at risk - young music-listeners. This is an audience whose attention it is always difficult to attract, particularly to a message of this kind. The advice that's available on Ear Care Day will play a significant role in raising awareness of the importance of avoiding hearing loss and in promoting ear care advice that can prevent it from happening.
保护你的听力
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Protect your hearing
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